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B2B Sales Knowledge Brief This document highlights the evolution of B2B (business- to-business) selling. It illustrates the top priorities that are front of mind for modern B2B sales leaders, as well as the three building blocks sales organizations must implement in their workflows to succeed in an environment of economic uncertainty.

A fresh approach to B2B sales and service Explore the challenges that sales and customer service leaders face today, and the capabilities needed to transform how they sell and service their customers.

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