EDITED BY PETER MORRICE
Zero Torque
L.A.B. Golf, the fastest-growing putter company, stands at the forefront of “low-torque” or “zero-torque” putters, and many are following its lead, including putter giant Odyssey with its new Square 2 Square models. Even L.A.B. Golf has gone a little mainstream with its new Oz.1i model (above) and its classic clamshell shape. L.A.B.’s low-torque idea, designed to reduce the role of the hands during the stroke, got its start in 2016 when teaching pro Bill Presse produced the Directed Force putter (left), a model that Hot List testers at the time said “almost swings itself.” The branding iron look may not have been an instant hit, but the message behind it has become a force all its own.
PHOTOGRAPH BY MICHAEL WILLIAMS
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