Sales meeting - FI campaign

1

Fixed Income

By Rothschild & Co Asset Management

Fixed Income campaign : A bit of background

Our terms of references

Highlight the expertise through the team

Show the complementarity of approaches

Increase the visibility of our FI range

2

Fixed Income campaign: A 360 ° approach

Your support is essential! Please share, like, and comment.

Partnership/Ad

New visual identity

Marketing Presentation

• New visual ID • New messages • Links to the campaign with banniers

LinkedIn

Vidéo

Website AM

• Dedicated page

• 6 videos

External emailing

Events

• Special edition

Articles & insights

Brochure

reminder in several monthly newletters when appropriate.

• •

FR: 30 minutes with

Other countries : On demand

Availability :

Internal com.

Bannier

Flyers

- Everything is already available in FR and will be available in EN by the end of the week

• Brussels & Paris screens • Internal newsletter • AM & Group R&Connect

- On demandfor NL, DE, IT & ES.

3

Fixed Income campaign: Discover the story

6 episodes :

#1 - Une gestion performante - L'ADN R-co Conviction Credit Euro

#2 - Une gestion pragmatique - L'univers High Yield

#3 - Une gestion responsable – Les stratégies ESG

#4 - Une gestion opportuniste – R-co ValorBond Opportunities

#5 - Une gestion ciblée – La franchise R-co Target

#6 - Une gestion sur-mesure – Les solutions dédiées

We are now able to do the voiceover withAI !

4

Fixed Income campaign: A dedicated page on our website

To discover more ?

Please flash the QR code here

Link to the website

5

Fixed Income campaign: What you will get from us?

FR

EN

NL

DE

IT

ES

D : on demand

D

D

D

D

Brochure

Marketing presentations

D

D

D

D

Dedicated website page

D To be discussed together

D

D

D

Client Newsletter

D

D

D

D

Article

D Now available with voiceover

D

D

D

Videos

D

D

D

D

Post LinkedIn AM

D

D

D

D

Post LinkedIn Sales

To be discussed together / pricing already done

Medias push / advert.

R&Connect AM & Group

Internal screens diffusion

In Paris & Belgium

Internalnewsletter with statistics

6

Fixed Income campaign: Expected timeline so far

Août

Mai

Juin

Juillet

Fixed Income Quarterly Strategy (media partners)

Vidéo Club Patrimoine

Sales emailing

VideoH24

Article R-co ValorBond Opportunities (media partners)

Article SubFin (media partners)

Dedicated In the Loop

Internal screens

VideoH24

Let’s keep in touch !

Dedicated page

Event 30 minutes avec

VideoH24

We are waiting for your needs to adjust for your market !

Brochure

External Communication

Event

Video

Marketing

Internal Communication

7

Fixed Income campaign: Web bannier and advertissement

8

Fixed Income campaign: Marketing new covers

01 Maturity Funds (Target)

02 High Yield & convertible

03 Crédit IG / Crossover

9

Fixed Income campaign: Media Plan

Format 1

Length

Format 2

Length

Price

Validation

International Citywire Selector

10% SOV Billboard + MPU + Half Page + Leaderboard

6 weeks

6x Bannière newsletters

19/05 -29/06

15 000 €

no

France H24

Video 1 / Video 2 / Video 3

12/05 / 02/06 / 30/06

Double square 300 x 250

19/05 -31/05

-

yes

Le Revenu

Habillage 1 800 x 1 000

02/06 -15/06

-

yes

Morningstar

Panorama

6 weeks

Newsletter

TBC

5 220 €

no

Citywire

10% SOV Billboard + MPU + Half Page + Leaderboard

6 weeks

6x newsletters banner

19/05 -29/06

5 000 €

no

Club Patrimoine Option Finance

Video Interview Emmanuel Petit

TBD

-

no no no

Habillage 1680 x 1000 Article SubFin + banner

2 weeks

Parole d'expert subfin

23-juin

18 000€ + 6 000€

CrossAsset

26-may

-

Belgium De Tidj / L'Echo

Package Billboard + Halfpage + IMU format

4 weeks

25 900 €

no

Morningstar

MPU

4 weeks

2 000 €

no

Italy Morningstar

Panorama

2 weeks

6 600 €

no

Citywire

Broadcast campaignpackage

6 weeks

5 500 £

no

Milano Finanza

Spain FundsPeople

Web Banner

4 weeks

Newsletter Banner

16-juin

7 910 €

no

Rankia

bannière : 980x90 + 300x600 + 300x50 + 320x50

6 months

6 800 €

no

Germany Das Investment

Halfpage

4 weeks

Themen-Box

4 weeks

6 920€+ 16 900€

no

Switzerland Allnews

Article SubFin + Banner

26-may

Article R-co Valor BO + Banner

24-juin

-

yes

Investir.ch

Article SubFin + Banner

26-may

Article R-co Valor BO + Banner

24-juin

-

yes

Sphère

Article SubFin + Banner

26-may

Article R-co Valor BO + Banner

24-juin

-

yes

Investrends

Article SubFin + Banner

26-may

Article R-co Valor BO + Banner

24-juin

-

non

Pays-Bas Investment Officer

Billboard

TBD

Emailing

2x

-

non

10

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