Welcome to July, August, and September (Q3) Marketing. In this Playbook is everything you need to know and more!
100% CHIROPRACTIC
MARKETING PLAYBOOK JUL - SEP 2023
CONTACT
Email: Phone:
casey@100percentdoc.com
919.801.7937 Website: www.100percentchiropractic.com
TABLE OF CONTENTS JUL - SEP 2023
INTRO BRAND TEMPLATES MARKETING BOOTCAMP
QUARTER MARKETING OVERVIEW MONTHLY MARKETING MATERIALS
2
Click the square on any page for a link to the resource!
INTRO
HOW + WHERE TO USE THESE MATERIALS
These materials are comprised of all marketing for each individual office. You should have a banner in your office, monthly slideshow on the TV, posting to your social media daily, and sending out an email from Constant Contact. This document is a visual representation of all the materials you are given for the monthly marketing materials. The materials are distributed in a monthly email where you will have live links to the calendar, email, as well as the Dropbox links to all materials. These links are also within every page of this document. There is also an option to have your slideshow automatically populate for you on your television. Please contact orion@itlantis.tech for
this! For any marketing or social media questions please contact casey@100percentdoc.com. HELPFUL TIP: On any page click on the square for a link to the Dropbox for materials!
3
COLORS
FONTS
Click this square for a link to the resource! >>
PRIMARY COLOR YELLOW / ORANGE GRADIENT
Caption Text
100% Chiropractic Text - Source Sans Pro Regular 9 pt Type /12 pt Leading 100% Chiropractic Text - Source Sans Pro Regular 10.5 pt Type / 12 pt Leading
BRAND
Colors consist of breakdown below. Gradient angle -120 degrees
Copy Text
YELLOW CMYK : C 000 M 006 Y 100 K 000 Pantone: 107 Coated RGB : R 255 G 186 B 000 Web : #fee123 MARIGOLD YELLOW CMYK : C 000 M 022 Y 100 K 000 Pantone: 123 Coated RGB : R 255 G 186 B 000 Web : #ffba00 DARK ORANGE CMYK : C 000 M 054 Y 097 K 000 Pantone: 1375 Coated RGB : R 255 G 141 B 000 Web : #ff8d00 SEA BLUE CMYK : C 029 M 000 Y 019 K 000 Pantone: 566 Coated RGB : R 194 G 226 B 217 Web : #c2e2d9 NAVY CMYK : C 100 M 046 Y 000 K 077 Pantone: 7463 Coated RGB : R 000 G 045 B 083 Web : #002d53
LOGOS
100% CHIROPRACTIC TEXT - Source Sans Pro Bold - Capital Letters 12pt Type / 14pt Leading / 25pt Kerning
Headlines Copytext
100% CHIROPRACTIC TEXT - Univers LT STD: 67 Bold Condensed - All Capitals 16pt Type / 20pt Leading / 25pt Kerning 100% CHIRO - Univers LT STD: 67 Bold Condensed - All Capitals 34+pt Type / 38+ pt Leading / 75pt Kerning
Sublines Sections
sun icon
Big Headlines and Title
logo on light background
logo on dark background
4
BRAND TEMPLATES Canva.com templates you can use to create your own posts and marketing materials! << Click this square for a link to the resource!
CANVA TEMPLATES
5
MARKETING BOOTCAMP How you can increase revenue in other ways! << Click this square for a link to the resource!
MKTG BOOTCAMP
NEED SOME NEW IDEAS TO MARKET YOURSELF IN THE AREA? We have put together a comprehensive list of things you can do in addition to our standard digital marketing efforts. Click on the pink square to access this document. Below you can see some of the subjects we cover!
NEED MKTG HELP? HERE‘S WHAT WE RECOMMEND
+ + + + + + + +
WHERE TO BEGIN EVENTS PI ATTORNEYS REFERRALS RE-ENGAGMENT CAMPAIGN REVIEW CAMPAIGN SOCIAL MEDIA BOOSTING EMAIL BROADCASTS
6
Q3 : JUL, AUG, SEP 2023 The complete quarterly marketing plan outline and strategy
MKTG MATERIALS
<< Click this square for a link to the resource!
08. AUGUST Promotion: BIRTHDAY MONTH! Buy 11 months of VIP, get one free Action: Create a week of festivities to celebrate, decorate, do fun things for your patients! Supplement: VITKIT 4 Banner: NEW Birthday Month Month Themes: How to keep cool, seasonal cooking, hydration, sun and clothes, activities in the summer, birthday month, anniversary promo, company history, VitKit4. Prep work: Set up your week you want to promote for Kids week in Sept, and educate staff on process. Order kids supplements as neccessary. 09. SEPTEMBER Promotion: Kids Week! Free initial discovery for kids during this week Action: Promote free initial discoveries for kids + supplements Supplement: All kids supplements Banner : New Kids Week Holiday Dates: Labor Day (4th) Month Themes: Back to school, Teacher appreciation, study tips, focus and brain health, healthy snacks, easy lunches, school trends, importance of schedule and routine, sleep health, prenatal health, baby tips
07. JULY Promotion: Chiropractic Gives Me the Freedom To:______ Action: Get testimonials, put testimonial patients into a raffle and giveaway a gift card or free massage, or similar Supplement: MitoSupport Banner: Freedom To with fireworks (issued 2019) Holiday Dates: Independence Day (4th) Month Themes: family vacation, youth sports, sports physicals, sun protection, freedom facts, appreciate freedom, summer activities outdoors, staying hydrated, healthy sunscreens, baby protection, get rest, summer bod, probiotics + energy, probioMax Lean Prep work: Get all plans set up for August, when you will be doing your birthday week and what you will be doing for it—decorations rented and reserved, purchased, etc. If you are not sure what to do, please reference the resource in 100% U (my training > 5.1 marketing > 5.1J Seasonal Promotions - Details). Order VITKITs to have on shelves!
7
Q3 : JUL, AUG, SEP 2023 Special Announcement on Email Marketing!
MKTG EMAILS
<< Click this square for a link to the resource!
EMAIL MARKETING ANNOUNCMENT We are updating our process on how emails are sent out, and to better serve our offices and make things easier for you we will now be sending out the monthly marketing emails on your behalf, through Constant Contact, to your patient lists. Please UPDATE YOUR CONTACT LIST IN CC. Click on the link on this page to get instructions on how to export your contact list from ChiroHD and how to upload into CC. Email marketing is a very influential way of reaching patients, and 89% of marketers use email as the primary channel for generating leads. In 2022, the average open rate was 19.66%. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). Emails are the quickest way to announce a sale, share company news, or remarket to previous customers.
Recent research found that email marketing is popular across generations, enabling businesses to reach broad audiences effectively and inexpensively!
8
Slideshow Click a square for a link to the resource! Q3 : JUL, AUG, SEP 2023
JUL SLIDESHOW
AUG SLIDESHOW
SEP SLIDESHOW
9
The assets, templates, and tasks involved : Promotion details and rules Q3 : JULY 2023
JUL MKTG FOLDER
<< Click this square for a link to the resource!
100% CHIROPRACTIC GIVES ME THE FREEDOM TO _______ Testimonials are such a great way to promote and share the change you are making in people’s lives every day! We really want you guys to get some testimonials from your fave patients. ITS GREAT FOR SOCIAL MEDIA. We recommend asking as many patients as you can to give you a video testimonial of how 100% Chiropractic has helped to give them their freedoms back... like freedom to play with their kids, freedom from pain, freedom to run again... etc. To post these as a reel (which we recommend) - try to keep the time under 1:30 [one minute and thirty seconds]. Give them a raffle ticket and giveaway a free massage or something similar and fun as an incentive!
Constant Contact Email for July
Banner
Need a banner? Banner order form was sent in email and is now closed for orders. Deadline: June 9, 2023
This email will be sent out on your behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
10
The assets, templates, and tasks involved : Calendar << Click this square to subscribe to this calendar subscribe to this calendar! Q3 : JULY 2023
JUL MKTG FOLDER
11
Q3 : JULY 2023
JUL MKTG FOLDER
The assets, templates, and tasks involved : Social Media : FB Cover, Reels, Posts, Stories
<< Click this square for a link to the resource!
FB Cover:
Posts (19)
Stories (16)
Reels (5 Doc Talks, 7 Viral Reels)
12
Q3 : JULY 2023
JUL MKTG FOLDER
The assets, templates, and tasks involved : Nutrition / Supplements
<< Click this square for a link to the resource!
MitoSupport • Supports Cellular Energy Production • Helps Support Immune Function • Helps to Detoxify the Body The body’s cells and organ systems depend on an adequate supply of energy to function optimally. The mitochondria, known as the power house of the cell, contain nutrients and enzymes that are important for cellular energy metabolism, including those that convert food to usable energy in the form of adenosine triphosphate (ATP). ATP functions as the key source of energy for all cells. In order to increase mitochondrial output, there must be adequate fuel supply for combustion and abundant antioxidants to scavenge free radical by-products. Preserving our energy reserves and increasing energy output is a critical part of maintaining optimal health.
This email will be sent out on our behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
13
The assets, templates, and tasks involved : Promotion details and rules Q3 : AUGUST 2023
AUG MKTG FOLDER
<< Click this square for a link to the resource!
BIRTHDAY MONTH! This month is BIRTHDAY MONTH! If you have not experienced a birthday month yet, it’s the best month of the year! Its Birthday Month because in August of 2004 the first 100% Chiropractic office opened in Colorado Springs! We now have over 120 offices open throughout the US! So we LOVE to celebrate this month. Typically–for most offices–because of the energy and promotion behind Birthday Month it ends up being one of the best collection months of the year for offices. Offices throw a huge fun party and have all kinds of fun activities, decorations, and treats. ** WE SUGGEST PLANNING THIS IN JULY - GET WHAT YOU CAN DONE ASAP AND GET ORGANIZED WITH WHAT YOU WILL DO AND WHAT YOU NEED TO BUY/ORDER. Its kind of a big deal! For more ideas on what to do you can reference our training materials in the 100% U (My Training > 5.1 Marketing > Seasonal Promotions > Scroll to August).
Constant Contact Email for August
Banner
This email will be sent out on your behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
This is a new banner and all offices will receive one! :)
14
The assets, templates, and tasks involved : Calendar << Click this square to subscribe to this calendar subscribe to this calendar! Q3 : AUGUST 2023
AUG MKTG FOLDER
15
Q3 : AUGUST 2023
AUG MKTG FOLDER
The assets, templates, and tasks involved : Social Media : FB Cover, Reels, Posts, Stories
<< Click this square for a link to the resource!
FB Cover:
Posts (16)
Stories (15)
Reels (4 Doc Talks, 8 Viral Reels, 2 Birthday Reels)
16
Q3 : AUGUST 2023
AUG MKTG FOLDER
The assets, templates, and tasks involved : Supplement
<< Click this square for a link to the resource!
This email will be sent out on our behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
Supplement info: VitKit 4 • Omega 3 Pure: Your bodyguard, responsible for supporting mental health, maintaining heart and brain health, eye health, and offering anti-inflammatory properties. • Mag Fusion: Your body’s maintenance engineer, responsible for promoting mental sharpness at any age. It supports clearer thinking, elevates mood, and helps you efficiently manage stress. • BioZen Ashwagandha: Your body’s personal stress management coach: Helping the body adapt to stress, supporting sleep quality, boosting natural energy production, enhancing cognitive function, and assisting in weight management+blood sugar stabilization. • D3 Boost + K2: This duo is your body’s infrastructure planner, focusing on bone, arterial, immune, and cardiovascular health as well as playing antioxidant and anti-inflammatory roles.
How to order your kit: Offices should use the wholesale website here to order: wsshop.100percentnutrition.com Patients can order off the retail store here: shop.100percentnutrition.com
17
Q3 : SEPTEMBER 2023
SEP MKTG FOLDER
The assets, templates, and tasks involved : Promotion details and rules
<< Click this square for a link to the resource!
BACK TO SCHOOL - KIDS WEEK This month is KIDS MONTH! Typically what we suggest doing this month is letting everyone in your office know if they want to bring in their kids they get a free initial consultation! That includes xrays (if necessary) a postural analysis scan, and an adjustment. Your office gets to choose which week works best for this. We also suggest putting out your whole line of kids supplements (video provided) and promoting those! Its BACK TO SCHOOL and so important to make sure your patients are functioning at their best to carry heavy backpacks and stay focused!
Constant Contact Email for September
Banner
Need a banner? Banner order form linked here: CLICK FOR LINK Deadline: August 9, 2023
This email will be sent out on your behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
18
The assets, templates, and tasks involved : Calendar << Click this square to subscribe to this calendar subscribe to this calendar! Q3 : SEPTEMBER 2023
SEP MKTG FOLDER
19
Q3 : SEPTEMBER 2023
SEP MKTG FOLDER
The assets, templates, and tasks involved : Social Media : FB Cover, Reels, Posts, Stories
<< Click this square for a link to the resource!
FB Cover:
Posts (13)
Stories (11)
Reels (1 Supplement Reel, 5 Doc Talks, 6 Viral Reels)
20
Q3 : SEPTEMBER 2023
SEP MKTG FOLDER
The assets, templates, and tasks involved : Supplement
<< Click this square for a link to the resource!
Kids Supplements
Uncover the solution with kids’ supplements. Our “just for kids” supplements are formulated specifically for young adults and their common deficiencies. • Belly Bugs: Probiotics to support overall gut health and regularity, and immune function • D3 Liquid: Vitamin D3 to support immune, cognitive, bone + dental, cardiovascular, and neurological health
This email will be sent out on our behalf through your Constant Contact. Please update your email list from ChiroHD accordingly!
• MultiV: Complete kid-friendly multivitamin
• Just Breathe Jr: Helps with sinus and respiratory health, inflammation, immune balance, and allergies • Immune Blast Jr: Supports immune challenges and antioxidants, and maintains inflammatory balance
21
Thank You Please contact casey@100percentdoc.com with any questions
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22Made with FlippingBook Annual report maker