23Q3 Marketing Playbook

COLORS

FONTS

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PRIMARY COLOR YELLOW / ORANGE GRADIENT

Caption Text

100% Chiropractic Text - Source Sans Pro Regular 9 pt Type /12 pt Leading 100% Chiropractic Text - Source Sans Pro Regular 10.5 pt Type / 12 pt Leading

BRAND

Colors consist of breakdown below. Gradient angle -120 degrees

Copy Text

YELLOW CMYK : C 000 M 006 Y 100 K 000 Pantone: 107 Coated RGB : R 255 G 186 B 000 Web : #fee123 MARIGOLD YELLOW CMYK : C 000 M 022 Y 100 K 000 Pantone: 123 Coated RGB : R 255 G 186 B 000 Web : #ffba00 DARK ORANGE CMYK : C 000 M 054 Y 097 K 000 Pantone: 1375 Coated RGB : R 255 G 141 B 000 Web : #ff8d00 SEA BLUE CMYK : C 029 M 000 Y 019 K 000 Pantone: 566 Coated RGB : R 194 G 226 B 217 Web : #c2e2d9 NAVY CMYK : C 100 M 046 Y 000 K 077 Pantone: 7463 Coated RGB : R 000 G 045 B 083 Web : #002d53

LOGOS

100% CHIROPRACTIC TEXT - Source Sans Pro Bold - Capital Letters 12pt Type / 14pt Leading / 25pt Kerning

Headlines Copytext

100% CHIROPRACTIC TEXT - Univers LT STD: 67 Bold Condensed - All Capitals 16pt Type / 20pt Leading / 25pt Kerning 100% CHIRO - Univers LT STD: 67 Bold Condensed - All Capitals 34+pt Type / 38+ pt Leading / 75pt Kerning

Sublines Sections

sun icon

Big Headlines and Title

logo on light background

logo on dark background

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