Q3 : JUL, AUG, SEP 2023 The complete quarterly marketing plan outline and strategy
MKTG MATERIALS
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08. AUGUST Promotion: BIRTHDAY MONTH! Buy 11 months of VIP, get one free Action: Create a week of festivities to celebrate, decorate, do fun things for your patients! Supplement: VITKIT 4 Banner: NEW Birthday Month Month Themes: How to keep cool, seasonal cooking, hydration, sun and clothes, activities in the summer, birthday month, anniversary promo, company history, VitKit4. Prep work: Set up your week you want to promote for Kids week in Sept, and educate staff on process. Order kids supplements as neccessary. 09. SEPTEMBER Promotion: Kids Week! Free initial discovery for kids during this week Action: Promote free initial discoveries for kids + supplements Supplement: All kids supplements Banner : New Kids Week Holiday Dates: Labor Day (4th) Month Themes: Back to school, Teacher appreciation, study tips, focus and brain health, healthy snacks, easy lunches, school trends, importance of schedule and routine, sleep health, prenatal health, baby tips
07. JULY Promotion: Chiropractic Gives Me the Freedom To:______ Action: Get testimonials, put testimonial patients into a raffle and giveaway a gift card or free massage, or similar Supplement: MitoSupport Banner: Freedom To with fireworks (issued 2019) Holiday Dates: Independence Day (4th) Month Themes: family vacation, youth sports, sports physicals, sun protection, freedom facts, appreciate freedom, summer activities outdoors, staying hydrated, healthy sunscreens, baby protection, get rest, summer bod, probiotics + energy, probioMax Lean Prep work: Get all plans set up for August, when you will be doing your birthday week and what you will be doing for it—decorations rented and reserved, purchased, etc. If you are not sure what to do, please reference the resource in 100% U (my training > 5.1 marketing > 5.1J Seasonal Promotions - Details). Order VITKITs to have on shelves!
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