The Business Review February 2024

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

FEBRUARY 2024

BUSINESS REVIEW

THE CHAMBER OF MEDFORD & JACKSON COUNTY

HEALTHCARE IN THE ROGUE VALLEY

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February 2024 VOLUME 24 ISSUE 2

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LEADERSHIP MATTERS 4 A Letter from the President CHAMBER UPDATES 8 Ambassador of the Month 10 Staff Highlight: Celeste Moreno PROVIDING NETWORK OPPORTUNITIES

PROMOTING THE COMMUNITY 20 Winter Steelhead Fishing on the Rogue River, Oregon: An Angler’s Guide LOCAL SPOTLIGHT 26 New Pavilion Addition at Asante Rogue Regional Medical Center to Expand and Enhance Patient Care 32 Providence Medford Serves Southern Oregon as the First Center of Excellence in Robotic Surgery in the State

12 Discovering the Future of Oregon’s Healthcare 16 Medford Chamber Leadership Class 2024

A monthly online digital publication, The Business Review targets business leaders from the Rogue Valley and beyond. This means that your published articles and advertising message are being seen, read and remembered by those who are seeking your products or services in and around Jackson County and within more than 55 Oregon communities.

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The Business Review | March 2024

Promote. Promoting the community. Create. Creating a strong local economy. Connect. Providing networking opportunities. Represent. Representing business issues. Our Strategic Objectives

Meet the Staff

Eli Matthews President & CEO eli@medfordchamber.com 541-608-8526

Emily Hunter Vice President, Communications & Programs emily@medfordchamber.com 541-608-8534

Kira Zavala Director of Business

Development & Partnerships kira@medfordchamber.com 541-608-8522

Cathy Watt Office Administrator cathy@medfordchamber.com 541-608-8515

Shelly Wager Executive Assistant to the President & CEO shelly@medfordchamber.com 541- 608-8526

The Chamber of Medford & Jackson County 101 E 8th St, Medford, OR 97501 (541) 779-4847 • medfordchamber.com

medfordchamber.com

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March 2024 | The Business Review

LEADERSHIP MATTERS A LETTER FROM THE PRESIDENT

As we embrace the new opportunities that this season brings, I am thrilled to share an exciting update on our Dream Big Program. This initiative, designed to turn your aspirations into reality, has taken a significant step forward thanks to your incredible support. Back in September at our Excellence in Business Awards, we asked attendees to support new members by contributing to the Dream Big Program. I am delighted to announce that our community has once again shown its generosity, and we are now fulfilling our promise to onboard new members. Thanks to the generosity of our members and businesses, we are offering a complimentary one- year membership to non-members as part of the Dream Big Program. This is a testament to the strong spirit of support and collaboration that defines our Chamber community. I am also thrilled to invite you to our upcoming Forum sponsored by BBSI, discussing “Measure 110: The Vision, The Reality, and The Path Forward,” taking place on March 11. This Forum promises to be an insightful, educational discussion, sharing progressive recovery strategies currently taking place to build bridges to wellness in our community. Additionally, mark your calendars for our Young Professionals Network on March 14 at the newly remodeled Urban Cork. Join us from 4:45-7:00 pm for an evening of networking and inspiration in a fresh and exciting space. Together, let’s continue to dream big and make remarkable things happen. Your dreams are within reach, and The Chamber of Medford & Jackson County is here to help you achieve them.

Dream big with us,

Eli Matthews, IOM President & CEO The Chamber of Medford & Jackson County

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The Business Review | March 2024

GREETERS HOST LOCATIONS BOOKING NOW FOR 2024! Welcome 50-65 business professionals to your location on a Thursday at 8am! Showcase your business to community leaders, and get a 5-minute speaking opportunity. Space is limited!

Contact Us shelly@medfordchamber.com More Information www.medfordchamber.com

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March 2024 | The Business Review

FROM OUR EARLIEST DAYS as your trash hauler in 1938, we’ve been proud to be part of the community — a commitment that has grown with us. We’re an entry in the Pear Blossom Parade each spring. We host field trips for area students that bring recycling and other waste-related topics to life. We provide shred trucks and personnel for the annual Medford Police drug take-back and document shredding event. And we’re a proud sponsor of the arts, including the Craterian Theater. Love for community has been a cornerstone of Rogue Disposal & Recycling since the beginning. Now, after 85 years, it’s stronger than ever. COMMUNITY IS PART OF EVERYTHING WE DO.

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The Business Review | March 2024

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March 2024 | The Business Review

CHAMBER UPDATES

Ambassador of the Month AMBASSADOR OF THE MONTH

David Warren became a Chamber Ambassador over a decade ago to promote Cascade Self Storage, fostering strong community relationships and active event participation. As an ambassador, he introduces new businesses at Ribbon Cuttings, and his company sponsors Weekly Greeters Meetings, the End of the Year Greeters Party, local sports teams, and lends their moving truck to non- profits for fundraising events. They also support the Military Appreciation Golf Tournament, embodying a proud tradition of community engagement and support.

VIDEO: HOW TO GET INVOLVED IN THE BUSINESS OF DOING BUSINESS IN SOUTHERN OREGON

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The Business Review | March 2024

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March 2024 | The Business Review

CHAMBER UPDATES

Celeste is a Southern Oregon native with a passion for creativity and marketing. She holds a Bachelor of Science in Emerging Media and Digital Arts, as well as a Master of Business Administration with an emphasis in Marketing from Southern Oregon University. Celeste embarked on her creative journey at Harry & David, where she honed her skills as a packaging designer. Later, she transitioned to the role of marketing manager at Cascade Fire Equipment. With a love for her community, Celeste brings a local perspective to her role. Beyond her professional pursuits, Celeste finds joy in cooking, indulging in design projects during her free time, and cherishing moments with her family. Staff Highlight: Celeste Moreno Creative Director for Travel Medford

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The Business Review | March 2024

everything in one place learn. shop. explore.

New to the world of sustainable driving? GreenCars is the place to start. Learn about the tech, the lingo, and how a sustainable vehicle can t into your lifestyle.

Lithia & Driveway and GreenCars support and thank the Medford Chamber of Commerce.

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March 2024 | The Business Review

PROVIDING NETWORK OPPORTUNITIES

Discovering the Future of Oregon’s Healthcare Highlights from the Forum Luncheon O n February 12, The Chamber of Medford & Jackson County hosted a captivating Forum luncheon featuring Regence BlueCross BlueShield’s presentation on “Healthcare in Oregon: Today and Tomorrow.” The event, held at the Rogue Valley Country Club, brought together a full house eager to gain insights from industry visionaries. The panel, consisting of Michael Cole, President of Regence BlueCross BlueShield of Oregon; Dr. Tracy Muday, Executive Medical Director of Regence BlueCross BlueShield of Oregon; and Maeve McClellan, Director of Engagement & Operations at Cambia Health Foundation, engaged in a fireside-style conversation that illuminated the challenges and opportunities shaping Oregon’s healthcare landscape. Michael Cole set the tone with a thought-provoking address, offering a unique perspective on the current state of healthcare and its future trajectory in our region. His insights resonated with the audience, setting the stage for an enriching dialogue. Dr. Tracy Muday brought a wealth of medical expertise to the discussion, highlighting key healthcare trends and innovations that are transforming patient care. Her passion for improving healthcare outcomes was palpable, inspiring attendees to consider new possibilities for the future. Maeve McClellan’s role at the Cambia Health Foundation provided a valuable philanthropic perspective, emphasizing the importance of driving positive, collaborative change in healthcare delivery. The forum luncheon not only provided valuable insights into the challenges facing Oregon’s healthcare system but also underscored the importance of collaboration and innovation in shaping its future. The Chamber of Medford & Jackson County extends its gratitude to Regence BlueCross BlueShield and its esteemed panelists for a truly enlightening discussion. We look forward to continuing this dialogue and working together to build a healthier, more vibrant future for our community. n

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The Business Review | March 2024

Join us to enjoy these exclusive member benefits:

Promote: Leverage Chamber communications to promote your business, and enjoy referrals from fellow members.

Connect: Connect with the business community through a variety of networking events hosted by The Chamber, as well as through our weekly newsletter, website, and social media.

Represent: Be a part of the active business voice of The Chamber & be represented by a full time lobbyist.

Create: Raise your profile in the business community through your membership with The Chamber by participating in an Action Team or committee.

Let’s connect

Give us a call, send us an email or drop by our office. 541-779-4847 business@medfordchamber.com The Chamber of Medford & Jackson County 101 E. 8th St. Medford, OR 97501 medfordchamber.com

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March 2024 | The Business Review

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The Business Review | March 2024

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March 2024 | The Business Review

PROVIDING NETWORK OPPORTUNITIES

Medford Chamber Leadership Class 2024 T he Medford Chamber Leadership class reconvened in January 2024 at the Cardinal Avenue location of the non-profit organization ACCESS, after a hiatus

Rogue Valley International Airport where the class was escorted by Brad Cozza (Director of Operational Security) and Mike Doil (Business Development Manager) through specific parts of the airport which included and the fire station as well as the operations and maintenance building. So, it was good to begin the year with a reminder of the vulnerable populations, especially as the last Leadership Class in 2023, ended on such a high note! The ACCESS team led by Chief Operations & Housing Officer, Joe Vollmar, Food Programs Director, Marcee Champion, and Melanie Doshier (Support Services Director) shared the various ways the non-profit agency provides food, warmth, and shelter through programs such as housing, food and nutrition, and energy assistance. ACCESS has a portfolio (163 units) of affordable housing solutions, and for anyone in need of shelter, or is a potential buyer or an existing homeowner, the organization offers education, counseling, and payment assistance. ACCESS programs include Veterans Rental Assistance, Landlord Engagement, Eviction and Homelessness Prevention, Rapid Rehousing, Medical Equipment Assistance and the Over the Top Wig programs just to name a few. Did you know that ACCESS operates 35 pantries including 2 mobile ones and even senior focused food pantries throughout Jackson County? Did you know that in 2023, ACCESS served 12000 residents in Jackson County through their energy assistance program (e.g., heater repair/heater replacement, etc.)? In 2023, the organization weatherized 66 homes (e.g., insulation, heating, cooling, etc.), assisted 100 people through the Wig program and provided bags of nutritious food to over 500 food insecure students through the Rogue Powerpack Program. To learn more about ACCESS, to donate or volunteer please click here. n

for the holiday season. The focus of this class was to gain firsthand experience and to better understand the impact of the organization to promote stability for vulnerable populations across Southern Oregon. When the group last met in November, particpants got a backstage tour of four key entities that brings people from all over the world and their economic impacts to our region. Here’s a quick look back: The group’s first tour was of the 15-ball fields, 132-acre Lithia & Driveway Fields which is owned and operated by the City of Medford. Rich Rosenthal, City of Medford Parks, Recreation and Facilities Director, who guided the tour, shared that the world-class softball, baseball, and soccer/football fields hosts approximately 5500 games and generates over $12M in annual revenues for the city of Medford. The participants next traveled to the Visitor Information at Travel Medford where Mr. TJ Holmes welcomed the participants, introduced the staff, and gave a detailed explanation of the organization’s mission and the overall economic impact to Medford and the Rogue Valley as a premier West Coast destination. The penultimate stop was the Britt Music and Arts Festival Pavilion, where President and CEO Abby McKee facilitated the tour of the property and shared the rich history of Peter Britt with such exuberance we felt connected to his legacy while she spoke! Ms. McKee shared that the organization fully funds Arts education in approximately 70 schools and produces free family programs in the summer. With an audience capacity of 2200, it is estimated that the Festival generates $15M of economic activity. The day ended at

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The Business Review | March 2024

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March 2024 | The Business Review

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March 2024 | The Business Review

PROMOTING THE COMMUNITY

Winter Steelhead Fishing on the Rogue River, Oregon: An Angler's Guide Medford, OR | February 20, 2024 | Written By Madison Childers

W inter steelhead fishing on the Rogue River in Oregon is an exhilarating experience that draws anglers from across the nation. Nestled in the scenic Pacific Northwest, the Rogue River offers some of the best winter steelhead fishing opportunities. This comprehensive guide aims to equip you with essential tips, techniques, and insights to maximize your fishing adventure in this pristine river. Look out for pro tips from Wallace at Wallace Guide Service throughout the piece to learn from an industry pro.

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The Business Review | March 2024

WHY THE ROGUE RIVER? The Rogue River, with its diverse landscapes and water conditions, provides an ideal habitat for winter steelhead. Its waters range from rapid currents in the upper sections to gentler flows downstream, accommodating a variety of fishing techniques. The river’s cleanliness and rich ecosystem support a healthy steelhead population, making it a prime location for winter fishing.

UNDERSTANDING WINTER STEELHEAD

GEAR AND TACKLE RECOMMENDATIONS

To tackle the mighty winter steelhead, you’ll need the right gear. A medium to heavy action rod, 8-10 feet in length, paired with a reliable spinning reel or a baitcasting reel, is essential. Spool your reel with 8-12 lb test monofilament or braided line for optimal performance. When it comes to bait and lures, options like yarn flies, spinners, and artificial eggs are effective. Additionally, don’t overlook the importance of wearing waterproof and insulated clothing to stay warm and dry during your fishing expedition. Continued on next page

Before diving into the specifics of fishing in the Rogue River, it’s crucial to understand what makes winter steelhead such a coveted catch. Steelhead, the migratory form of rainbow trout, return to freshwater from the Pacific Ocean to spawn. The winter run typically begins in late November and can last until early May, offering a prolonged season for anglers. These fish are known for their resilience and fighting spirit, making them a challenging and rewarding catch.

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March 2024 | The Business Review

Wallace recommends elevated tackle in different sizes depending on water clarity. Bigger for colored water and smaller for clearer water. His go to are 12mm in any shade of orange or pink. He says steelhead find them very appealing and they work very well!

Wanna give this technique a try for the first time? Check out Briggs Rogue River Trips to learn from the experts on this difficult technique. Wallace recommends a technique of float fishing called, “bobber doggin’”. “This is when you set the depth of your float about a foot deeper than

EFFECTIVE TECHNIQUES FOR WINTER STEELHEAD FISHING Drift Fishing: This technique, ideal for navigating the Rogue River’s varying currents, involves casting upstream and letting your bait drift down naturally, mimicking the movement of prey. It’s particularly effective in deeper pools and runs where steelhead hold during the winter. Plunking: Best suited for higher water conditions, plunking involves casting your line with a heavier weight and letting it sit in place. This method is effective in slower-moving sections of the river, where steelhead migrate close to the bank. Fly Fishing: For those who prefer a more traditional approach, fly fishing with spey rods can be highly effective on the Rogue River. Winter steelhead respond well to larger, brightly colored flies that stand out in the murky winter waters.

the water you’re fishing in, slowing down the presentation of your bait and barely tapping your weight off the bottom and still being able to see the bite when the float goes under. Your float acts as a bite indicator. To many that is a lot easier than trying to feel the difference of a bite or the bottom of the river (drift fishing).”

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The Business Review | March 2024

“The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope.”

- John Buchan

CONSERVATION AND ETHICS Practicing catch and release is encouraged to sustain the Rogue River’s steelhead population. Use barbless hooks to minimize harm to the fish, and always handle caught steelhead with wet hands and care before releasing them back into the river.

Fishing for winter steelhead on the Rogue River in Oregon is an unforgettable experience that combines the challenge of angling with the beauty of the Pacific Northwest. By following these tips and techniques, you’re well on your way to a successful and enjoyable fishing adventure. Whether you’re a seasoned angler or new to the sport, the Rogue River offers something for everyone. So gear up, respect the river and its inhabitants, and prepare for an epic winter steelhead fishing journey. n

LOCAL REGULATIONS AND LICENSES Familiarize yourself with Oregon’s fishing regulations, including specific rules for the Rogue River. Ensure you have the appropriate fishing license and tags, available online or at local sporting goods stores. You can purchase your license with Fishing the Rogue when you use their guide service.

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March 2024 | The Business Review

WINTER EDITION

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The Business Review | March 2024

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March 2024 | The Business Review

LOCAL SPOTLIGHT

New Pavilion Addition at Asante Rogue Regional Medical Center to Expand and Enhance Patient Care Community Donated $43 Million Toward Transformational Project Medford, OR | January 30, 2024 | Press Release

Image Source: Jamie Lusch, Rogue Valley Times

N early five years In the making, the new as part of Asante’s 10-year growth and development plan. Nearly 8,000 community members contributed to this key initiative of the AsanteForward campaign, the largest philanthropic endeavor attempted in the region. “This new addition marks a significant milestone in Asante’s history. It’s not just a building; it’s a testament to the community’s support of Asante and our dedication to our patients,” said Win Howard, CEO of Asante Rogue Regional Medical Center. “With this added capacity, new facilities and the latest technology, we can better serve the 600,000 people who live in the nine counties of Southern Oregon and Northern California.” 323,600-square-foot pavilion at Asante Rogue Regional Medical Center will open in February

The pavilion, which connects to the existing patient tower at Asante Rogue Regional Medical Center, expands and enhances current service lines with new, modern facilities. These departments and patients in each unit will officially transfer to their new spaces during the first week of February, which include: ● 20 state-of-the-art operating suites for a variety of surgery needs. Three of these ORs are equipped with robotic surgery systems. Each suite has its own assigned specialty, such as trauma, cardiovascular, neurological, orthopedic and urology. This area includes a new Pre-anesthesia Holding and a Post- anesthesia Care Unit to prepare patients for surgery and care for them afterward while they recover.

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The Business Review | March 2024

○ The Binette Family Birth Center with seven labor and delivery rooms, as well as two C-section operating rooms that are 40% larger than the previous one. ○ The Family Newborn Unit with 20 rooms for families and healthy babies to recover after birth. ○ An OB Emergency Department for patients who are experiencing pregnancy complications to receive specialized, focused care, 24/7. Asante established this service in 2019 as the first certified OB ED in the state of Oregon. This new space also offers four antepartum rooms for pregnant mothers who need close monitoring until delivery. ○ Support programs and services , such as Child Life and PATS Asante Rogue Regional Medical Center’s new main entrance (Entrance A) will be located on the west-facing side of the pavilion, just off Medical Center Drive. Entrance A boasts an expansive and convenient drop-off location that is located immediately adjacent to a new four-story parking structure (P1). Families and patients will be “This new addition marks a significant milestone in Asante’s history. It’s not just a building; it’s a testament to the community’s support of Asante and our dedication to our patients.”

● A new Cardiovascular Intensive Care Unit with 24 beds — eight more than previously — and is almost double in size. This is a specialized critical care floor that specifically treats patients with heart-related issues and has additional “shell space” for future expansion, as needed. ● A 24-bed Intensive Care Unit and 16-bed Intermediate Care Unit , expanded by nearly 50 percent, for patients with the most acute medical needs. Thanks to a hard lesson learned from the pandemic, all critical care rooms can be turned into isolation rooms with either negative or positive air pressure to help stop the spread of disease. ● The Olsrud Family Women’s and Children’s Hospital inhabits the top two floors of the pavilion. This space was named in honor of the Olsrud family, who made

a transformational $12 million gift—the largest in Asante’s history—for children’s health care. For the first time, these floors bring pediatric and perinatal services into one area of the hospital. This includes new and expanded space for: ○ A Pediatrics Unit with 16 private rooms for inpatient care of children up to age 17 ○ A dedicated Pediatric Outpatient Infusion Clinic for children facing cancer and other serious illnesses ○ The region’s only Level III Newborn Intensive Care Unit that can accommodate 32 babies. This new NICU is the first on the West Coast to offer Couplet Care.

Continued on next page

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March 2024 | The Business Review

greeted by specially trained staff members at Entrance A, who will help them from their cars, guide them to the area of the hospital they need to visit and direct drivers to the neighboring P1 parking garage. All parking is complimentary. In January, hundreds of employees, donors and community members gathered in the pavilion to celebrate, tour the space and commemorate this historic moment.

“It’s remarkable to know that the vision of community leaders in the 1950s, who helped build this original

hospital, continues today. This would not have been possible without the thousands of donors who contributed to this transformational project. As your non-profit, community-owned and -governed health system, we’re grateful for the support we continue to receive. It takes community participation at every level,” said Andrea Reeder, senior vice president and chief philanthropy officer at Asante. Construction began in October

2020. The cost to build the pavilion was $455 million,

supported through philanthropy, bonds and capital funds. Though construction is complete, the opportunity to support these

services and programs in our community continues. To learn more and get involved, visit AsanteFoundation.org .

January 19th opening celebration with major donors. Image Source: asantefoundation.org/pavilion-opening

n

About Asante Foundation For more than 60 years, philanthropy has helped Asante provide and enhance health care for communities throughout Southern Oregon and Northern California. Asante Foundation, the philanthropic arm of Asante, a local, community- owned and governed not-for-profit health system, is an integral partner in Asante’s vision to be your trusted health partner for life – every person, every time. Asante Foundation launched AsanteForward, the most significant campaign effort in our history, to transform the quality and scope of health care available in Asante’s nine-county region. This campaign is the largest philanthropic endeavor ever attempted in this area. At the core of AsanteForward are six specific initiatives including behavioral health, cancer care, expanded emergency services and a

new patient pavilion to house several areas of care including the new Olsrud Family Women’s and Children’s Hospital, cardiac care, critical care and advanced surgical services, and Age-Friendly care at Asante Ashland Community Hospital. To learn more, please visit asantefoundation.org. Asante is a local, community-owned and governed not-for-profit organization with nearly 6,000 employees who provide medical care to nearly 600,000 people in a nine-county area of Southern Oregon and Northern California. It includes Asante Ashland Community Hospital, Asante Physician Partners, Asante Rogue Regional Medical Center in Medford, Asante Three Rivers Medical Center in Grants Pass, and additional health care partnerships throughout the region.

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The Business Review | March 2024

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The Business Review | March 2024

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March 2024 | The Business Review

LOCAL SPOTLIGHT

Providence Medford Serves Southern Oregon as the First Center of Excellence in Robotic Surgery in the State Medford, OR | Feb. 23, 2024

P rovidence Medford’s robotic surgery program has again earned designation as a center of excellence in robotic surgery. The Center of Excellence accreditation was first earned in 2019, making Providence Medford the first hospital in the state of Oregon and the Providence system to earn the achievement. Even now, Providence Medford is only one of two centers of excellence in robotic surgery in Oregon. The accreditation comes from the Surgical Review Corporation (SRC). It requires a rigorous commitment to several comprehensive requirements that support exceptional care and safety. These requirements include credentialing, experience and continuing education for surgeons and staff. SRC also completes a 12-month chart audit and on-site hospital inspection every three years. “This reaccreditation can be attributed to our exceptional robotic surgeons, their surgical assistants and operating room teams, peri-operative caregivers and all other support staff who care for patients and support the robotic surgery service,” says Therese Johnson, surgical services center of excellence program coordinator at Providence Medford. Providence Medford has nine robotic surgeons, six of whom are master surgeons. The master surgeon is an individualized accreditation requiring caregivers to meet several requirements.

“It means your doctors have been reviewed to meet the highest level of skill and competency of robotic surgery,” says Bryan Jensen, director of surgical and cardiovascular services at Providence Medford. Residents of southern Oregon can experience peace of mind with the availability of a local Center of Excellence in Robotic Surgery. “ You don’t have to travel to get this service. It’s a higher level of service that we can provide in southern Oregon without having to travel to your larger metro areas. ” Jensen continues, “It’s becoming the standard of care for many types of surgeries.” With two Da Vinci Xi robots , Providence Medford Medical Center completes more than 600 robotic surgeries each year. Robotic surgery boasts several benefits: ● Reduces your hospital stay. ● Facilitates faster recovery and minimal scarring. ● Leads to fewer complications. ● Reduces pain. Providence Medford surgeons perform a variety of robotic surgeries including colon cancer, endometriosis, gynecologic cancer, hernia, kidney and bladder conditions, pelvic organ prolapse, prostate disorders and hysterectomies.

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Master Surgeons

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SAMS VALLEY

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To Portland 220 miles

Diamond Lake

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PROSPECT

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234

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Upper Table Rock

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Crater Lake

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101

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Lost Creek Lake

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Lower Table Rock

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SHADY COVE

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GRANTS PASS

Big Butte Creek

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GOLD HILL

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BUTTE FALLS

POINT

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Rogue River Siskiyou National Forest

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Rogue River Siskiyou National Forest

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Mt. McLoughlin

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CENTRAL POINT

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Agate Lake

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Roxy Ann Peak

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MEDFORD

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Fish Lake

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Lake of the Woods

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APPLEGATE VALLEY

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72

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Main St.

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Grizzly Peak

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Rogue River Siskiyou National Forest

JACKSONVILLE

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Applegate River

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PHOENIX

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ASHLAND

61

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Rogue River Siskiyou National Forest

Emigrant Lake

71

98

88

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Soda Mountain

16

77

3

Applegate Lake

Pilot Rock

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AGATE LAKE

29. FRY FAMILY FARM 30. GOLD HILL 31.

56. LOST CREEK LAKE 57. MCKEE BRIDGE 58. MEDFORD DRAGSTRIP

84. ROGUE RAFTING 85. ROGUE RIVER 86. ROGUE RIVER GORGE

622

2. 3. 4. 5. 6. 7. 8. 9.

ALPACAS AT LONE RANCH

APPLEGATE LAKE APPLEGATE RIVER APPLEGATE VALLEY

GOLD HILL WHITEWATER CENTER

87. ROGUE RIVER NATURAL BRIDGE 88. ROGUE RIVER-SISKIYOU NATIONAL FOREST 89. ROGUE ROCK GYM 90. BMX BIKE TRACK 91. ROGUE VALLEY FAMILY FUN CENTER 92. ROGUE VALLEY INTERNATIONAL- MEDFORD AIRPORT 93. ROGUE VALLEY ZIPLINE ADVENTURES 94. ROGUE CREDIT UNION COMMUNITY COMPLEX 95. SCIENCEWORKS HANDS-ON MUSEUM 96. SHADY COVE 97. SOUTHERN OREGON SPEEDWAY 98. SOUTHERN OREGON UNIVERSITY 99. STEWART MEADOWS GOLF COURSE 100. STONE RIDGE GOLF CLUB 101. TABLE ROCKS 102. TALENT 103. TOUVELLE STATE RECREATION SITE 104. RAILROAD TRACKS 105. UNION CREEK 106. UPPER ROGUE WINE TRAIL 107. VALLEY OF THE ROGUE

59. MEDFORD RAILROAD PARK 60. MILL CREEK AND BARR CREEK FALLS 61. MT. ASHLAND SKI AREA 62. MT. MCLOUGHLIN 63. NATIONAL CREEK FALLS 64. NATURAL BRIDGE 65. OAK KNOLL GOLF COURSE 66. OREGON CAVES NATIONAL MONUMENT OREGON SHAKESPEARE FESTIVAL 72. PACIFIC CREST TRAIL 73. CITY CENTER WINE DISTRICT 74. PEAR BLOSSOM PARK 75. PHEASANT FIELDS FARM 76. PHOENIX 77. PILOT ROCK 78. PINT RIDER 79. PRESCOTT PARK/ ROXY ANN PEAK 80. PROSPECT PARK 81. QUAIL POINT GOLF COURSE 82. ROGUE CREAMERY 83. ROGUE JET BOAT ADVENTURES & DISCOVERY PARK 67. OREGON HWY 234 68. OREGON HWY 238 69. OREGON HWY 62 70. OREGON HWY 99 71.

32. GRANTS PASS 33. GRIZZLY PEAK 34. HANLEY FARM 35. HARRY & DAVID COUNTRY VILLAGE 36. HARRY & DAVID FIELD 37. HAWTHORNE PARK & ROGUE VALLEY GROWERS & CRAFTERS MARKET 38. HOLLY THEATRE 39. HOUSE OF MYSTERY OREGON VORTEX 40. HOWARD PRAIRIE LAKE 41. HOWARD PARK LAKE RESORT 42. HYATT LAKE RESERVOIR 43. INTERSTATE 5 44. JACKSON COUNTY EXPO 45. JACKSON COUNTY LIBRARY 46. JACKSON COUNTY SPORTS PARK 47. HISTORIC JACKSONVILLE 48. JACKSONVILLE WINE TRAIL 49. JACKSONVILLE WOODLANDS 50. CHILDREN’S MUSEUM OF SOUTHERN OREGON 51. LAKE OF THE WOODS RESORT 52. LAUREL HILL GOLF COURSE 53. LAVENDER FIELDS FOREVER 54. LILLIE BELLE FARMS 55. LITHIA & DRIVEWAY FIELDS

APPLEGATE VALLEY WINE TRAIL

ASHLAND

BEAR CREEK

BEAR CREEK WINE TRAIL

10. BEAR CREEK GOLF 11.

BEAR CREEK GREENWAY

12. 13.

BRITT FESTIVAL AMPHITHEATER

BUNCOM GHOST TOWN

14. BUTTE CREEK MILL 15. BUTTE FALLS 16. CASCADE SISKIYOU NATIONAL MONUMENT 17. CENTENNIAL GOLF CLUB 18. CENTRAL POINT 19. CRATER LAKE NATIONAL PARK 20. CRATER ROCK MUSEUM 21. CRATERIAN THEATER AT THE COLLIER CENTER 22. CROWFOOT FALLS 23. DOWNTOWN VISITOR CENTER 24. EAGLE POINT 25. THE GOLF RESORT AT EAGLE POINT 26. EMIGRANT LAKE 27. FICHTNER-MAINWARING PARK 28. FISH LAKE

34

The Business Review | March 2024

TRAVELMEDFORD.ORG

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March 2024 | The Business Review

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The Business Review | March 2024

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March 2024 | The Business Review

38

The Business Review | March 2024

Looking for an easy way to offer a welcome perk, or amenity, for your employees, tenants or customers? Consider on-site electric vehicle charging stations. Pacific Power is offering significant rebates of up to $1,000 per port for installing EV charging stations at your business or multifamily property, as well as free on-site technical assistance to help you understand charging options and costs.

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39

March 2024 | The Business Review

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