THE ARTISTS CHANGING THE WAY YOU VIEW ART SCARLETT RAVEN & MARC MAROT
Branding themselves ‘The Augmentists’, Scarlett Raven and Marc Marot are acknowledged to be amongst the world’s first augmented reality fine artists. Deconstructing the process of painting, their work hides an alternative dimension. Layers of oil paint are integrated with animation, graphics, music and narration created by Marc. He adds: “Our work is highly emotionally-charged, and its power lies in allowing our audience to immerse themselves in very powerful feelings and multimedia.” To unlock the multiple layers, download the free Artivive app from the iOS app store or Google Play Store and scan your painting. The augmented reality technology will strip away the paint and storytelling, taking you on Scarlett and Marc’s creative journey. AUGMENTED REALITY HERE’S HOW IT WORKS
SCARLETT RAVEN
MARC MAROT
A graduate of the prestigious Central Saint Martins School of Art, Scarlett’s fans include Orlando Bloom, Lord Jonathan Marland, Duffy and Take That (all of whom own original pieces). Passionate about colour, her dynamic approach often sees her use her hands rather than a brush to apply oil paint. Her sweeping arm gestures create movement and direction, with the artist being likened to Anselm Kiefer and Jackson Pollock. Scarlett says: “I’ve always seen the world through sound, movement and colour. Art is a vehicle for my emotions; as a child, I took my sketchbook everywhere and collected textures of memories. My studio is one of my happiest creative places.”
Marc has enjoyed a successful career as a record executive, including an 18-year stint as the president of Island Records. This saw him work with many of the world’s most successful recording artists, including Pulp, The Cranberries and U2. In 2014, Scarlett approached Marc to be her manager. Inspired by the potential of technology, he suggested using augmented reality for her paintings and the pair formed the creative banner Maven Art. With Scarlett painting the artworks and Marc creating the digital animation, the duo conceived The Danger Tree : a critically-acclaimed series of original and limited edition artworks exposing the true story of World War One.
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