The complex is also focused on private hires and live events and has already hosted many such events with some bigger bands booked for later in the year such as the Wolfe Brothers in late June as part of the Festival of Voices.
and its ability to deliver larger projects. Following the opening of the Cinema, doors to the Bar, Café and Beer Garden were flung open just prior to Christmas last year on December 23. We are set to open the Brewery and two eateries in May, as well as finalise a new roof structure and live music stage in June and this will see the project complete and fully operational before the end of the current financial year.
THE JOURNEY
The journey so far has seen mostly a smooth run with great support from Local, State and Federal governments as we needed a range of building and operational approvals and permits to operate such a diverse business. The major challenges came in learning to operate in new industries – in particular in the Cinema world – where we had to do a deep dive into the world of licensing and dealing with the Hollywood distribution networks, building films and delivering a consistent experience for cinema patrons. Luckily for us we opened the Cinema first (June 2023) and without the distractions of the other elements. We decided to use local trades and reached out to our local networks for recommendations which resulted in taking on a highly capable group of local trades that went above and beyond to deliver the project on time and budget so far. It is a great testament that shows how capable the building industry is on the coast
ATTRACTING CUSTOMERS
We know that reputation is vital in building a good brand and getting repeat business, but it needs to be complimented with getting the messages out about what is on and what we are doing. This means that a good mix of social media and advertising is critical in being successful. We have also learnt that this needs to have the senses activated to attract and keep people engaged. This has seen us double down on live music with a common offering of around five live local acts each weekend as music attracts people from close by and those that follow us online. We have also implemented an amazing Open mic session each Sunday that has quickly brought a solid following and has caused us to coin a new phrase that “Live music lives here” and we are very proud of that. Food is just
21 Tasmanian Hospitality Review April/May Edition
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