Corporate Partnerships Update
Celebrating Tasmanian brews!
Boags St George 3.5
We were lucky to attend the James Boag Brewery launch party for their new St George 3.5 mid-strength beer in April. It was a great chance to network with industry colleagues and celebrate this exciting new brew from Lion. John Burchill, Lion’s Tasmanian State Sales Manager, highlighted the beer’s significance: “The St George 3.5 reflects our commitment to evolving consumer preferences. Every drop is brewed right here in Launceston!” This refreshing Tasmanian lager promises to be a hit, cheers to Lion, John Burchill, and the team for their continued success!
Cascade Celebrating 200 Years with 200 Beers
To mark the historic occasion, Cascade will shout one free beer for the first 200 people at different pubs on the first Friday of the month for the rest of 2024. Participating pubs will be given a Cascade bell to ring at 4 pm to tell patrons they can get a free schooner of Cascade Draught, Cascade Lager, or Cascade Pale Ale. Carlton & United Breweries’ Tasmanian Sales Manager Matthew McGowan said: “Cascade is not only Australia’s oldest brewery but also one of Australia’s oldest businesses. Cascade beer has stood the test of time and holds a revered place in the hearts and minds of Tasmanians. We thank Tasmanian beer lovers for their loyalty.” Cascade Brewery is also releasing commemorative Cascade Draught 375mL cans emblazoned with the words “Standing proud for 200 years” which is now available in a 30 pack. The 200-year celebrations will keep flowing throughout 2024, with more details to be announced soon. The participating venues will be announced on Cascade’s website and social media in the days leading up to each event. On some occasions, there may be multiple events on the same day. Upcoming Free Beer Fridays: • Friday May 3: Post Street Social • Friday June 7: Beltana Hotel • Friday July 5: Richmond Arms Hotel • Friday August 2: Foreshore Tavern (Beachfront Bicheno) Conditions for this promotion apply, for more information visit www.cascadebreweryco.com.au or contact your CUB account manager.
ABOVE: THE ST GEORGE 3.5 MID STRENGTH LAUNCH AT BOAGS BREWERY IN LAUNCESTON. BELOW: JACK RIEWOLDT HELPS LAUNCH CASCADE’S 200TH BIRTHDAY CELEBRATIONS AT CUSTOMS
Partnership Enquiries? Contact Valeria Giraldo E: val@tha.asn.au Ph: 0405 202 918
28 Tasmanian Hospitality Review April/May Edition
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