Merlino & Gonzalez May 2018

May 2018





Charles Internicola on Merlino & Gonzalez

point; it’s a philosophy that informs every aspect of their practice. I’ve had the privilege to work alongside John and Ken with the aim of stepping up their marketing game. I taught them a few systems, but they ran with it beyond my wildest expectations. Their enthusiasm for improving their practice as a business parallels their desire to go above and beyond for their clients. No matter what they are doing, you can expect the team at Merlino & Gonzalez to give it their all. Their willingness to collaborate with other firms is also a breath of fresh air. One of the great challenges in the legal industry is that attorneys are rarely prepared to run a business. Because of this, new firms sometimes create adversarial relationships with their peers. Not John and Ken. They view other firms as their colleagues and realize that no one firm can do it all. When I have a client in need of real estate or estate-planning services, I send them to Merlino & Gonzalez. They do the same for us when they have a client seeking business law advice. Collaboration between firms can do a lot more for people than petty competition. John and Ken understand this. Since we’ve been friends for so long, I’ve also visited the Merlino & Gonzalez office many times. I’ll tell you, John’s “Star Wars” art is the best artwork I’ve ever seen in a law office. I’ve also learned that Ken doesn’t age as quickly as the rest of us. He’s eternally in his late 30s. I don’t know how he does it, especially since I’ve never been to their office without seeing him eat some cake. John, Ken, and everyone at Merlino & Gonzalez are incredible people whom I’m proud to call friends. I wish all law firms could have the relationship that we have. Charles Internicola, Esq.

We’ve featured some of our wonderful clients in the newsletter before, but I wanted to do something a little different this month. Charles Internicola, Esq. of the Internicola Law Firm has been a mentor to our practice — I like to think of him as a combination of Yoda and Obi-Wan Kenobi — and helped us in numerous ways. Charles, his partner Brian Lincer, Esq., and the entire team at Internicola Law Firm have been our friends and colleagues for many years. I’m honored to have Charles share a few words in the newsletter. You can learn more about the Internicola Law Firm at

I have been friends with John Merlino for so long that I can’t even remember how we met. I know that it was through a professional connection, but the details are hazy. However that initial meeting happened, I do know that we’ve been friends ever since. John is among the most outgoing, humble, and generous people I’ve ever met. Not long after meeting John, he referred a client to me who needed help filing for a trademark. It wasn’t something we’d discussed doing. John just knew our firm had experience with this type of work and wanted to put his client in the right hands. That’s John in a nutshell. He always puts the needs of his clients first. As I grew to know Ken Gonzalez and the rest of the team at Merlino & Gonzalez, it became clear that everyone at their firm shares this attitude. Honestly, it’s something we try to emulate. The vast majority of law firms love to tout their selflessness, guidance, and client- first approach. The difference with Merlino & Gonzalez is that they actually live these ideals every single day. For them, it’s not a selling



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