Communication Logistics
1. Identify a primary onsite contact - typically the Safety and Security Specialist. 2. Establish a location for crisis communications operation center. 3. Address other logistics: ● Set up a site for the media at a distance. This step needs to be taken care of very quickly so that the media cannot set up too close to where the crisis is taking place—once they have established a site, it is difficult, if not impossible, to move them.
● Set up a family / employee site away from the media, if needed.
● Determine additional resources such as computers, radios, etc.
4. Determine who will be staffing the site if the crisis extends more than a few hours. Note: You must have communication staff onsite and at the program's administrative offices. The number of individuals at each site per shift depends on staff availability and the intensity of the crisis.
Communication Logistics Internal : Email, text messaging systems, internal radio systems, staff emergency apps.
External : Automated calls, SMS text alerts, mobile app, program website, social media platforms, local media outlets, media releases.
STEP 5: MESSAGING
Upon a crisis-level assessment and factual information in place, it is time to begin planning a response strategy for communicating critical information and responding to potential questions from each audience. During this step, the Crisis Communications Team should:
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