● Develop a script for conveying critical information points.
● Develop or refer to a list of potential questions that various audiences (families, media, partners, organizations) could ask about the crisis.
● Modify pre-scripted messages or develop new messages.
● Be prepared to address the program's record for the relevant crisis if this type of crisis has happened before.
● Identify the best methods for the delivery of critical messages.
● Identify the frequency of delivering messages.
● Identify the modes for sending out updates.
● Monitor crisis and update messages based on the crisis.
STEP 6: APPROVE AND RELEASE MESSAGES
All messages that will be distributed internally to employees and externally to the public and the media need approval from the following individuals: 1. ESC19 Head Start Director 2. Legal Counsel / Advisor (If appropriate) 3. Public Relations and Community Engagement Senior Program Manager Depending on the crisis, messages will go through various means and messengers at different time frames. In crisis levels 3 or 4, the ESC19 Head Start Director may provide the main statement or overarching message and, if appropriate, include a message of empathy and caring.
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