STEP 7: MONITOR SITUATION AND UPDATE MESSAGING
When a crisis level is in place, and there is confirmation of factual information, the Communications Department will: 1. Review crisis coverage ● Review media outlets that have inquired about the situation or reach out to media outlets with prepared statements or media releases. ● Review media within a designated facility area (distance depends on the nature of the event). ● Conduct regular searches through Internet search sites for keywords, such as the school's name, the incident, people involved, etc.
2. Identify story trends
● What is the main focus of the media? ● Is the focus changing? ● Are there patterns that indicate ESC19 Head Start messaging communicates the story the program wants?
3. Identify public and critical stakeholder issues
● What are the significant issues the media is addressing? ● What are the questions or concerns? ● During the crisis and afterward, what lessons have been learned?
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