COMMUNICATION OBJECTIVES AND PRINCIPLES
OBJECTIVE:
Ensure the safety and well-being of students and staff. Provide timely, accurate, and consistent information to all stakeholders. Manage rumors and misinformation effectively.
PRINCIPLES:
WHEN SHOULD YOU CONTACT THE PUBLIC RELATIONS AND COMMUNITITY ENGAGEMENT SERVICE AREA It is essential to always let the Public Relations and Community Engagement Service Area know if an incident occurs, even one that may seem minor to you. Sometimes, the media will become aware of emergencies and non-emergencies, or parents will begin posting about the situation on social media Informing the Public Relations and Community Engagement Service Area about volatile situations will help the program proactively develop key messaging rather than reacting. Deliberate and prepared messages place the program in the best light with stakeholders and the community. Be clear, concise, and factual. Prioritize safety and empathy in all communications. Maintain transparency while respecting privacy and confidentiality when necessary.
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