Responding
INITIAL STEPS WHEN RESPONDING Communicating before, during, and after a crisis is essential – not only when working with the media but also with employees, family members, and program stakeholders. The following is a seven-step approach to:
● Understanding communication roles in an emergency ● Follow and support ESC19 Head Start procedures ● Know what communication actions need to take place
Depending on the situation’s intensity, the crisis communication team can take all these steps within the first few hours or even minutes of a crisis and repeat as needed throughout the problem: Step 1: Verify and Assess the Crisis Step 2: Notify and Assign Step 3: Assess the Level of Communication Needed Step 4: Initiate Communication Plan Step 5: Develop Messages Step 6: Approve and Release Messages Step 7: Monitor Situation and Update Messaging
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