Emergency Communication Guide & Crisis Communication Plan

STEP 1: VERIFY THE CRISIS SITUATION

The first step is to determine what has happened (what, when, who, how, why) by coordinating at the site of the incident and immediately identifying as many facts as possible: What happened and where? When did this happen? Who is involved? How did it happen? What actions are taking place?

STEP 2: NOTIFICATION AND ASSIGNMENTS

While the crisis is taking place, these questions are often not considered or even considered. However, answers to these questions are critical for the program to send stakeholders an accurate and timely message.

Communication Notification Steps:

1. Safety and Security Specialist contacts emergency responders as needed. 2. Safety and Security Specialist calls or sends a text to the Public Relations and Community Engagement Senior Program Manager (within 15 minutes of the incident, if possible) 3. Safety and Security Specialist calls the ESC19 Head Start Director. 4. The Public Relations and Community Engagement Senior Program Manager contacts the ESC19 Head Start Director to verify the situation. 5. The Public Relations and Community Engagement Senior Program Manager will coordinate the notification and involvement of all members of the Crisis Communications Team (CCT). 6. The Safety and Security Specialist will determine the crisis level and work with the Public Relations and Community Engagement Senior Program Manager to determine the next steps. 7. The Safety and Security Specialist will update the Public Relations and Community Engagement Senior Program Manager every 30 minutes or as new information becomes available until the Crisis Communications Team determines the crisis has concluded.

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