FALL/WINTER 2017 | COLLOQUY.COM
Solving the Right Problems How Retailers Can Leverage Data for Maximum Impact
16 LOYALTY STRATEGY
44 DATA MEASUREMENT
48 TOTAL-STORE OPTIMIZATION
W W W . C O L L O Q U Y . C O M 1 Building and measuring a stand- out instant loyalty program.
Your relationship with loyal customers is key to maximizing business value.
How aligning merchandising and marketing strategy boosts customer-centricity.
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