Fall/Winter 2017 COLLOQUY Magazine

FALL/WINTER 2017 | COLLOQUY.COM

Solving the Right Problems How Retailers Can Leverage Data for Maximum Impact

INSIDE COLLOQUY

16 LOYALTY STRATEGY

44 DATA MEASUREMENT

48 TOTAL-STORE OPTIMIZATION

W W W . C O L L O Q U Y . C O M 1 Building and measuring a stand- out instant loyalty program.

Your relationship with loyal customers is key to maximizing business value.

How aligning merchandising and marketing strategy boosts customer-centricity.

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