Advisory Services
Gibbs Planning Group
RETAIL MARKET ANALYSIS & PLAN Grand Rapids , MI
Urban i ntelligence
2013 For several decades, Grand Rapids has been
d experiencing extraordinary growth. Strategic planning and generous community support have contributed to the downtown becoming of the most sought-out destinations in the Midwest. However, in spite of its vibrant, city center, many of the area’s new retailers had been deploying stores in the suburbs instead of the downtown. The Grand Rapids Downtown Development Authority retained GPG in 2013, to analyze the region’s retail dynamics and to assess why the downtown wasn’t attracting its share of retail? GPG’s scope included detailed retail market research for its primary downtown areas: East Fulton, the Ionia-Commerce Corridor, the South Division District and the Monroe Center Area. GPG’s analysis found that the four study areas combined, could support 350,000 sf of additional local, regional and national brand retailers generating over $150 million per year in sales. GPG also completed merchandising and shopability plans that included over 100 design, marketing, parking and policy action items to improve the visitors ’ shopping experience and the downtown businesses ’ overall retail sales and sustainability.
240 Martin Street · Birmingham, Michigan · 48009 · Tel. 248-642-4800
Copyright 2020: Gibbs Planning Group, Inc.
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