we are still learning. We, as chiropractors, and we, as people of our age and time, are still learning about the Internet, how it works, what its consequences are, and so on. We need to think for the long haul. By long haul, I mean forever. Once it's on the Internet, it's there forever. There is no take-back moment. There is no redact moment that you can click a button and it all goes away. Be very thoughtful what you put on the Internet. The perspective I held when I was at the college and I hold to this day is that which can be misunderstood will be misunderstood in the most inappropriate way at the most inappropriate time. Now, if whatever you put on the Internet through that discussion and you're still comfortable with it, then I would say go ahead. Be honest with yourself. The idea that the kinds of things that you're talking about, are they illegal? Probably not. Are they immoral? Probably not. Are they inappropriate? That's a different standard. Could very well be. People have a tendency to get [inaudible 00:49:35]. Like we said before, this is something we do all the time. This is something in terms of adjusting. It's something we see the value of, and we get so excited about what it could do for people that we lose perspective to the society at large and we wind up using things inappropriately. There's a time when less is more. In this discussion, I think less is more, big time. Thank you. John, again, you come from a different perspective. You haven't been involved in the chiropractic world until the last couple of years getting into the research part of it. I guess what I'd love to hear from you is what are your thoughts when in terms of how can the chiropractor, the individual chiropractor, help their own cause, in a sense, with the public perception when to comes to strokes and chiropractic? I agree with Dr. Clum's comments. It's almost to the point where it parallels the information I give to my team and to my clients. Before you send anything out, imagine it blown up on a poster and shown to a jury. If you're comfortable with a jury looking at that and considering that, then you should be comfortable with communicating that. It's a tough standard. I can say that as I began learning this subject, I turned to Dr. Clum's lectures and his PowerPoints slides, and I gained a lot of very, very useful information. To those practicing, what he has done and what others competent in the field have done, is invaluable because it represents an accurate assessment and review. If that exists and you can reference that, why try to create something that is not tested by time and has not been scrutinized previously? Why not just embrace that as the best product for that communication? Dr. Ken, a final thought from you on utilizing your years of experience in these types of claims. What can you offer up to the doctor to be aware of in their communication, whether it be one on one with the patient or on a treadmill with eight people around them or doing a lecture to a group of people? How would you encourage the doctors to get their message out in terms of the safety and ethicacy of chiropractic, which is what we've stood upon for so many years, which is why we still flourish as a profession? I think a couple of things. I'd like to go over what Dr. Clum said earlier and also what Mr. Salvucci said. I picture what's going to happen if something does go wrong. Again, there's always black/white, two edges to every sword. I don't care how flat the pancake is, there's still two sides. Many doctors are so busy that they don't even keep up with their changes on their websites. Since so many people today have their websites managed for them, they don't even know what's on the website, what they're saying. If your website is
Dr. Hoffman:
John Salvucci:
Dr. Hoffman:
Dr. Murkowski:
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