be interested in it. At the same time, as you pointed out, there are people that will hear the teaser that will never see the show and all they'll be left with is that question. That's really one of the injustices and inequities in this thing is that our inability to set the record straight or to even to allow Dr. Oz to set the record straight through the show. It is what it is, and we need to move forward and deal with it. Dr. Shoshany from Manhattan reached out to several people. I'm fortunate to be included in that group that he sought counsel from relative to preparing for the show. He was very diligent about making sure that he was up to speed on the most current literature and the most current interpretations of the literature and that he represented the profession well as he took this opportunity to be on the Oz Show for the ninth time. It's our understanding that Dr. Shoshany has been on the show over the years many times and has a very strong relationship with the producers, with Dr. Oz. They trust him and he trusts them, and there's a good relationship between them. As a result, he was tapped to be the person that would speak for the profession in this environment. In advance of the show, Dr. Shoshany was given three questions that he could anticipate receiving from Dr. Oz and was allowed to prepare obviously his answers to them and to prepare some graphics that would be associated with the answers. A number of them were used during the show as well. The three basic questions that Dr. Oz posed to Dr. Shoshany is did chiropractic play a role in the circumstances of Katie May? Number two, how important is the history, the patient history, in helping to alert a chiropractor to a possible problem that is beyond simple neck pain when a patient presents for neck pain. The third consideration is what is the profession doing to address this whole situation. Dr. Shoshany was able to answer each of those questions I think very succinctly, very comfortably, appeared very much at ease in his voice and in his manner, and he did a wonderful job representing the profession in that environment. In relationship to did chiropractic play a role in this process, as we've seen in the popular press, a number of neurologists have opined that this was the section in progress type of entity that we've talked about along the way, and certainly the case matches that kind of a scenario from what we know about it. Dr. Shoshany related to that. He used as an example a mechanism of causation associated with vertebral artery dissection called a bow hunter's stroke. If you think of the image of an archer sighting a target with the bow taut, the elbows out at level with the shoulders, the head rotated to the point of the shoulders as the archer is sighting the target, there's been a number of reports over the years of persons in that exact posture, holding that posture as they're sighting their target, having a stroke in that environment. It was a very good parallel to the scenario of Katie May holding an odd posture during a photo shoot
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