Pricing Model
Dynamic model reflecting local market
Weekly Fees* (£) & Benchmarking
1,000 1,200 1,400 1,600
10.0% 12.0% 14.0% 16.0% 18.0%
1,323 1,461
▪ Greensleeves sets fees for each home after a detailed budgeting exercise and by reference to the local market ▪ This generally results in a common percentage increase across most homes which takes place in April each year. ▪ Its objective is to set fees that reflect the quality of its provision and sit within the top quartile of the local care home market. ▪ However, policy allows for flexibility on individual fee rises in response to the local market and home upgrades ▪ Pricing is based on industry data such as Carterwood, demographic data and local knowledge of charges at other homes ▪ New homes may offer some incentives to encourage applications during the build up of occupancy.
1,142
1,077
1,019
15.8%
942
871
805
735
684
10.4%
0 200 400 600 800
0.0% 2.0% 4.0% 6.0% 8.0%
9.5%
8.2%
8.2%
7.5%
8.2%
5.7% 6.0%
2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22 2022/23 2023/24
Average weekly fee (£)
Growth YoY
*Average weekly fee across all homes and type of care
1,600
1,400
1,200
1,000
800
600
400
200
0
East of England
London
Sout East
South West
West Midlands
Greensleeves
Index
Index (all UK)
Greensleeves (All Homes0
Data Source: Knight Frank Research 2023
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