Business Attraction, Retention, and Expansion
Build the Brand
Conduct quantitative and qualitative research, identify holes in existing storytelling efforts to develop a strategic media plan.
Drive a consistent stream of positive media coverage showcasing Little Rock's business assets, strong quality of place and attractiveness as a place to both visit and to accelerate in life, career and business.
Host national media to achieve national editorial placements, positioning Little Rock in a positive light.
Invest in press monitoring software to evaluate messaging and public perceptions.
Intentionally pursue regional and national press placements, elevating the image of metro Little Rock. Pursue Wall Street Journal, Forbes, Inc., Livability, Travel + Leisure, Southern Living, etc.
Pursue “best of” and national ranking lists to elevate Little Rock’s national profile, equipping employers with third-party credibility for talent attraction efforts.
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