Freshly squeezed juice, it’s in our DNA… literally!
The little seeds of Eastcoast began to grow in 1965 when Salvatore Lentini picked and packed fresh fruit from his Central Coast orchards to supply to Australia’s famous Flemington markets. Years later, when the Australian government removed tariffs on imported juice concentrate, it became less profitable to produce juice solely from fresh fruit. That’s when Salvatore’s three sons, Sam, Mick, and Frank Lentini, saw an opportunity to capitalise
on this gap in the market by squeezing citrus fruit juice made entirely from 100% fresh fruit. What started in a small fruit shed over 50 years ago has now spanned three generations and grown to be a household name across many parts of Australia! When you drink Eastcoast, you’re as close to the orchard as you can get, and you can sip confidently knowing there are three generations of farmers who stand behind every single glass.
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