CASE STUDY
SEE SEABROOK SHADE ACTION !
FACT: By adding multiple shades, Seabrook Island is able to turn their number one complaint into their number one compliment .
dimensions in order to accommodate the curved design of the existing pathway. In the spring of 2016, the second phase consisted of implementing shade to their pool-side grill. One section included three custom Triangle Sails to shade a seating area and the entrance to the pool. Two Arched Cantilevers provide shade to pool-side loungers, so sunbathers can enjoy the pool area while staying protected from the sun. The most recent shade project tackled shading the outdoor patio of the Pelican’s Nest restaurant. Two Hypar Sails and four Triangle Sails create this custom shade solution that allow diners to stay cool while they enjoy the ocean views. The new shade structures have had a positive impact on Seabrook Island resort. “The impact has been tremendous. A ton of member feedback, and a ton of guest feedback that’s been nothing but positive,” said Elledge. “We’ve taken our number one complaint from a few years ago and we’ve made it our number one compliment. It’s unique, it’s attractive, and incredibly functional, and it does it’s job very well.”
Seabrook Island is a private oceanfront residential community located a few miles from historic Charleston, S.C. This community consists of residential homes, golf courses, and beach club. “One of the top complaints we heard from our members was the lack of shade in our pool area and our beach area,” Caleb Elledge, General Manager and Chief Operating Officer of Seabrook said. “People are much more conscious of the negative effects of the sun, but they still want to enjoy the outdoors at the same time.” Seabrook Island was in search of shade that could cover a large, expansive area that was also aesthetically pleasing. It was important to the customer to choose durable and great- looking shade structures.
“Our beach club is the crown jewel of our entire operation. We couldn’t just put up any kind of shade system that was going to be a blemish,” Elledge said.
Seabrook is looking forward to working with Superior in the future.
To date, Seabrook has implemented three phases of shade solutions throughout the community. In the spring of 2015, the initial shade project consisted of a covered walkway by the ocean called The Ribbon. Seabrook decided to start with this area as the initial project because it’s the primary ocean front beach location where they keep all of their beach chairs. It is an expansive area between 200 to 230 feet of space that needed to be covered. The shade solution consisted of eight Hyperbolic Sail Shades in varying
“We couldn’t be happier with the product and anyone that would like to come and check out the shades for themselves, we’d love to have them. Very, very happy with how this project has turned out and I’m looking forward to continuing this partnership,” said Elledge.
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