Personalized digital engagement program designed to increase awareness of early signs and symptoms associated with Alzheimer’s disease and encourage individuals to seek evaluation and treatment earlier.
Case Study
Memory and Thinking Program
PROGRAM AUDIENCES: Adults aged 60 and older experiencing memory and cognitive concerns Individuals seeking information and support related to healthy aging and brain health
PROGRAM DESCRIPTION:
Personalized digital engagement program designed to increase awareness of early signs and symptoms associated with Alzheimer’s disease and encourage individuals to seek evaluation and treatment earlier. The program provides education on the differences between normal aging and cognitive decline while supporting informed conversations between individuals and their care teams.
PROGRAM OBJECTIVES:
PROGRAM OUTCOMES:
h Maintain opt-out rates at 10% or less
Actual opt-out rate 6.35%
h 10% responses to bi-directional messages
Actual response rate 89%
h Achieve a 15% click through rate on messages
Actual click through rate on messages 26%
h 5% of participants encouraged to speak with their physician about memory and thinking concerns
83% reported talking with their doctor
Program Components:
Participant Feedback Highlights:
100% reported they are more likely to speak with their doctor about memory and thinking concerns now that they have more information. 50% indicated they are highly likely to recommend the program to a friend.
Care Communications: Upon enrollment, participants receive text messages that communicate, promote, and support throughout their healthcare journey. Some messages contain links to online pages with additional educational information in the form of interactive surveys, videos, and other resources. Topics include healthy aging, memory concerns, emotional wellbeing, lifestyle management, and preparing for conversations with healthcare providers. Care Companion: This cloud-based learning management system provides vetted educational content that is personalized by participants’ self- expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-management. GoMo Chat: Much like a typical text conversation, GoMo Chat allows secure messaging between participants and their care team, enabling in-the-moment, on-demand conversations. Secure Data Collection and Reporting: Engagement and experience data are deidentified, analyzed, and reported back to the organization for ongoing quality improvement and program optimization.
gomohealth.com
info@gomohealth.com
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