Azza Pacific continues to grow! Having celebrated our 10th birthday in 2018, we are pleased to present to you our catalogue for 2019. Looking back at our beginnings and our first ca- talogues, we have certainly come a long way. Some changes have been unfortunate - it is too expensive to continue to produce our catalogue in the beautiful hard copies of the past. This does, however, have benefits. We are able to make necessary changes to the catalogue several times a year to keep it up to date and current. And you can download it to have handy on your i-pad or tablet. Looking back on the layouts in our first catalogues, it is interesting to see the development of our skills within the AZZA style. The pages continue to have the photos as the focus, however, the decorations created to support the photos demonstrate the increasing skills of the consultants. We sometimes look back on our first pages and marvel at their simplicity. Now we seem more experienced in applying subtle changes that bring more life to the page. A little shading here, some judiciously placed penwork there, and voila! Scrapbooking becomes an art form. Our new management team has enjoyed their first year. Long hours have been put in to ensure the new website and shop operate as they should, and maintaining them is always an ongoing project. Ensuring our network of qualified consultants are kept informed and supported as they update their skills is another focus area. Our customers are then the ones who benefit from their expertise. While the website and shop are valued for the ease with which we can peruse the range and purchase what we require, the consultant is always there to provide advice or hold a class to teach the skills needed to create that perfect page. The product is the start. Knowing what to do with it benefits from talking to someone who knows.
We once again thank you for your enthusiasm, your appreciation of the style and your continued enjoyment from it.
The AZZA PACIFIC Management Team
2 | AZZA - IZZY | CATALOGUE 2019
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