BREWING
beer range. Currently all the four- packs now come in handy carrier packs of recyclable cardboard and all labels are now made of paper, all free from plastic. This is an effort to challenge the industry reliance on single-use plastic shrink-wrapped four and six packs – and the use of polypropylene labels on bottles, something often tackled by big brewing companies. Mad Giant became the rst micro-brew- ery to fully commit to tackling plastic pollution – one of the greatest threats facing our planet today. As seen through its social media platforms, this is a cause Mad Giant has taken seriously and which chimes with its manifesto: “Focusing on what you believe in, mustering the courage to do what you need to do and what you believe needs to be done.” The brewery also celebrates the future of cannabis with the focus on hemp as a multi-purpose plant. Hemp can be used for anything from a food ingredient to t-shirts and packaging – and the company plans to explore these options and to continue to look at other ways of minimising any impact on the envi- ronment. Mad Giant is clearly one of the breweries paving the way for others, not only by releasing quality beers but also by taking care of the envi- ronment. With continued growth in the African micro-brewing industry, I believe Mad Giant will be one of the few breweries that will continue to grow and prosper – not only locally but also on the international stage.
Urban Legend is a 6% ABV, 45 IBU India Pale Ale-style beer which won a silver medal at the South African Nation- al Beer Trophy (SANBT) awards in 2017 and 2018. Bold and fruity loaded with tastes of guava, papaya and mango for those who like it loaded and loud. Killer Hop is a 5% Alc, 34 IBU American Pale Ale-style beer which is no doubt Mad Giant’s agship beer. Explosive and tasty with four types of aromatic hops, a touch of malt and a refreshing burst of tropical fruits. Best Pale Ale and overall Grand Champion at the African Beer Awards 2018. Interest- ingly, it was also voted the 2 nd best beer in the country during the 2018 Brew- mistress Awards. The brewery is not shy to experiment and has released a number of its own seasonal or celebration beers – and some through collaboration with other breweries: Whiskey Barrel Porter is a 7%ABV barrel-aged very limited-edition porter sold during the winter of 2016 and 2018. This year’s barrel is currently ageing . Jozi Carjacker is a 6.5% ABV New England IPA (NEIPA) style limited edition collaboration beer with Frontier Beer Company. Absolute Trouper is a 4.8% ABV Sum- mer Pils collaboration brew with Clock- work Brewhouse in celebration of the SA National Women’s month last year. This beer has added lemon to give it a
citrus, oral and fresh taste balanced with the pilsner malt characteristic.
Mad Giant has brewed other amazing beers with a range of local brewers, a practice it wants to continue this year. The beers are currently sold throughout the country and are also occasionally found in neighbouring countries like Botswana, Zimbabwe, Swaziland and Namibia. As the IBD Africa Section, we had the privilege of getting Killer Hop and Guzzler, sponsored by Mad Giant, at our recently-held gala dinner. Everyone thoroughly enjoyed the beers – one of the highlights of the evening. Sustainability projects Last August Mad Giant launched plastic-free packaging for its entire
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