21. MARKETING MATERIALS
GENERAL FRAGRANCE INFORMATION
FAMILIARIZE YOURSELF WITH FRAGRANCE CONCENTRATIONS
A fragrance concentration refers to the strength that a fragrance has. Perfumes with a higher fragrance concentration contain more perfume oils and less alcohol. Fragrance concentrations are broken into categories including Parfum, Eau de Parfum (EDP), Eau de Toilette, (EDT) and Eau de Cologne (EDC) EDT and EDC have a high concentration of alcohol and less fragrance oil. Both are cheaper and generally come in bigger bottles as more of the fragrance needs to be used. Parfum has the highest fragrance concentration and is sold in smaller bottles. Of all scents, parfums last the longest; usually six to eight hours.
PERFUME OIL
STATIONERY INUKA Business Guide: R40 Member Order Forms x 10: R5 Member Registration Forms x 10: R5 Product Catalogue With Pricing x 10: R40 Genealogy Chart: R15
LIQUID LIPSTICK INUKA
Parfum
Eau De Parfum ( EDP )
Eau De Toilette ( EDT )
Eau De Cologne ( EDC )
SHARING THE
HOW TO MAKE YOUR PERFUME LAST LONGER ON YOUR SKIN
PRODUCTS & BUSINESS
For the ultimate long-lasting fragrance experience start your daily routine with a hot shower or bath. Hot water opens your pores and your skin will absorb a fragrance much better after it is clean and warm. Use a Body Wash that matches the perfume you will be wearing. Next, apply a matching fragranced Roll-On to further enhance your all-over ultimate fragrance experience. Certain types of skin tend to hold a perfume longer. People with oily skin tend to release sebum and pheromones more than a normal person, which merges with perfume making it last longer than on people with normal skin. Similarly, people with dry skin are unable to retain the fragrance and it evaporates instantly. However, you can resolve this problem by moisturising your skin well with a matching fragranced Lotion before applying the perfume. This will create a moisturised base for your perfume to lock in. A matching Perfume Oil Mist will also do wonders to lock in your perfume. Spray some on your hands and apply to your skin. Reapply perfume every 4 to 8 hours. Even the best perfumes do not last all day. Ask a friend or family member whether they think you need some more. Oftentimes you can get used to the smell of your perfume, but it still might be strong. We adapt to smells very quickly. Within the space of just a few minutes, we can lose our ability to detect new smells. It’s called olfactory adaptation and it’s the same reason you can’t smell your own breath, your body odour, or even your perfume after a few minutes.
OPPORTUNITY
THAT WE LOVE
TISSUE OIL
SPORTS MASSAGE
BUSINESS GUIDE A guide to understanding your INUKA Business Effective January 2024 - V1
HOW TO STORE AND DISPLAY YOUR PERFUMES PRODUCTS
If you want your perfumed products to last longer don’t store them in your bathroom or other damp, warm places and never in the boot of your car. Heat, light and humidity will change the chemical composition and smell of the products and lessen the quality. Instead, store them in cool, dry places like on the vanity in your room and away from windows. When setting up a display to sell or promote your products never display your products in direct sunlight.
WE VALUE, ENCOURAGE & EMPOWER THE LIVES WE TOUCH
VERSION 1
WITH RECOMMENDED RETAIL PRICING
GENE CHART 2019/2020 UPDATED.indd 1
2019/06/19 14:58
Coffee Beans: R10 Smell your coffee beans to clear your nose when smelling various fragrances
Branded Organza Bag (190mm x 175mm) Set of 5: R25
Pen: R5
Black Medium Gift Bag (150 x 205mm): R15 Black Large Gift Bag (235 x 330mm): R20
250 mm 250 mm
Perfume Testing & Business Card Booklet (20 strips): R20
Sharing the Business Opportunity and Products We Love
Sharing the Business Opportunity and Products We Love
Large Branded Gift Bag (350mm x 300mm): R15
Medium Branded Gift Bag (250mm x 300mm): R10
www.inuka.co.za
www.inuka.co.za
Standard Business Cards Set of 20: R15
TISSUE OIL
Netpak Medium Bag 1
2022/12/13 08:24
Netpak Medium Bag 1
2022/12/13 08:24
INUKA Business Tool Box (No contents) : R40
Small Branded Plastic Gift Bags (320mm x 170mm) Set of 10: R5
Perfume Sample 4ml: R14
Foundation Sample Sachet 3ml: R10
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