7 Foolproof Ways to Create Engaging Content
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads and prospects. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, and the “Inspiration” method —which brings us to one of our favorites, the “Cool” strategy. This is similar to the “Inspiration” method. With that tip, the idea was to find something that inspired you and share it with your audience. In this case, you’re sharing something cool! It could be anything: a crazy legal fact, a podcast, a class about your favorite hobby, or a local coffee shop you love. As you choose your topics, just remember that your cool thing should connect to either your work or you personally. Don’t go wildly off topic and share a fun fact about whales — unless you’re an environmental lawyer. Your goal should be to both engage readers and keep yourself and your firm top of mind. The “Cool” strategy works because like the “Inspiration” method, it showcases your passion and makes you seem more relatable. Plus, there’s no denying that cool things are infinitely more clickable than boring things. That makes this a great content strategy for social media. This is only part five of our seven-part series, so more wisdom is on the way! Keep an eye out for future newsletters with strategies six and seven. In the meantime, put this one to work and enjoy the buzz you generate. Part 5: The ‘Cool’ Strategy
RESOURCE OF THE MONTH
FEATURED EPISODE From Our Newest Podcast, Center Stage If you’re looking for more great resources to drive your business forward, take a look at this episode from our newest podcast, Center Stage .
FACEBOOK PORTAL HAVE YOUR REMOTE EMPLOYEES FEEL LIKE THEY’RE WITH YOU IN THE OFFICE!
If you employ virtual assistants or you have some positions in your firm that are fully remote, it can be difficult to make everyone feel as though they’re right there in the office with you. We have a solution for that!
Episode 055 – Uncovering the E-Myth With Michael Gerber
A couple of years ago, Facebook came out with the Portal, a portable
Michael Gerber, author of The E-Myth series of books, joins us this week to take a deep dive into the entrepreneurial mindset. Regardless of where you are in your business development, Michael’s insight is a great reminder of the incredible growth potential your firm possesses. If you want more referrals, better clients, and higher return on investment (ROI) on all your marketing, call us today at (800) 406-7229 to schedule a consultation!
video device that allows you to connect with people via Facebook Messenger and provides a constant video stream to communicate. Because we have both virtual assistants and remote employees on our staff, we’ve outfitted them with a Portal device and have them call the office each day. Now, rather than trying to set up video chats, they exist right in our office in real time, allowing us to interact with them as if they were right there in the office with us!
Prices for the device range from $80–$350 depending on the size and features you need, but they’re worth every penny!
Listen to this episode and find even more at SpotlightBranding.com/centerstage and subscribe on Apple Podcasts, Pandora, Spotify, or over a dozen other platforms!
Want more tools for your law firm? Visit SpotlightBranding.com/rotm.
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