washer lineup. We now have about 15 different configurations for businesses with various needs. MANY OPTIONS s Designed Around You The water reclaim system is one of the most important differences in our lineup. For some companies, water conservation is a business decision. If you’re in places like New York, Massachusetts, or California, the cost of sourcing and draining water adds up fast. For others, it’s a values-based call. Either way, a well-designed reclaim system helps. However, all are not created equal. We’ve seen setups that just cycle rinse water back and forth between two tanks. That’s a problem waiting to happen. If you’re reusing rinse water without monitoring chemical buildup, that chemical residue can break down the stitching and cause real damage to your tents over time. We built our system to avoid that. It uses stainless steel tanks
Looking Beyond the Tax Documents
BUSINESS NUMBERS YOU CAN ACTUALLY USE
and runs on a fully programmable cycle, so only the cleanest water is reused. The operator doesn’t have to make decisions or manually switch anything. It’s consistent, reliable, and built to protect your materials in the long run. It all comes back to giving people what they need. Whatever your business values most — speed, simplicity, or sustainability — it helps to
Let me say something that might surprise you: Most business owners I talk to don’t understand their financials. And it’s not because they’re not smart or hardworking. It’s because they’ve been given the wrong tools for the job. If you’re like many small-business owners, you probably rely on your accountant or bookkeeper for financial advice. But the problem is that most of them are giving you reports designed for tax compliance, not business operations. There’s a difference. The GAAP standards they use follow rules meant for the IRS and the CPA. That’s fine, but it doesn’t necessarily help you make day-to-day decisions about how to run and grow your company. That realization was big for me. I had good people around me but didn’t always have the right information. What I’ve learned is that the same data can tell a completely different story if it’s organized the right way. You just need someone who understands your business. Better yet, you need to learn enough to ask better questions. The most helpful metric I’ve found is something called the labor efficiency ratio (LER). It looks at how much gross profit your company generates for every dollar you spend on labor. In the tent rental industry, that’s an important number. Once I started watching our LER every pay cycle, everything changed. Suddenly, I could see which areas were draining resources and which were performing. It helped me make better hiring decisions, rethink workflows, and even decide when it made sense to invest in automation. I break this down more in episode two of my podcast, “Better Lives, Better Business,” but there’s also a great book I recommend reading. It’s “Simple Numbers, Straight Talk, Big Profits” by Greg Crabtree. It’s written for business owners like us and cuts through the clutter in a way that makes sense. It’s a great place to start if you want to learn more. In the end, you don’t need to become a financial expert, but you do need to understand your numbers to lead with confidence. The moment you stop relying on generic advice and start seeing what’s really happening in your business, you gain control. 3
have equipment that reflects those goals. One size doesn’t fit all, and we don’t think it should.
A total tent transformation!
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