finding a way to do it better. Knowing where your competition centers its ef- forts can help you find underserved markets, discover efficient solutions, and create a better product or service. Track Your Finances It’s not enough to have ballpark esti- mates related to costs and income. Ef- fort to be exact with how much things cost and dig out hidden costs. Make sure you leave enough of a financial cushion to absorb any unforeseen costs, mistakes, or challenges. Marketing Efforts Consider how customers are most likely to find you. It may be enough to post simple flyers throughout a neighborhood. Or, perhaps you need a website rich in keywords to attract customers searching online. Maybe you want to develop a following on social media. Wherever you land on marketing, make sure you and your
Some tree care companies look at felled trees as another opportunity to make extra money.
ing. You can tell a lot about a person from where they shop. Observe Your Competition While it can be tempting to replicate what works for others, the trick is
Know Your Customers Buyer demographics like age and gender can help inform all kinds of strategies, from pricing to marketing. Consider where they are most likely to come across the service you are offer-
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