Exhibitor Marketing SWVS 2026

SWVS 2026 EXHIBITOR MARKETING TOOLKIT PROMOTE YOUR BOOTH. REACH MORE ATTENDEES. AMPLIFY YOUR PRESENCE.

SOUTHWEST VETERINARY SYMPOSIUM

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

WELCOME, EXHIBITORS! We’re thrilled to have you join us for Southwest Veterinary Symposium (SWVS) 2026 in San Antonio, Texas . As an exhibitor, you play a vital role in showcasing the tools, technology, services, and innovations that help veterinary professionals elevate patient care. This Exhibitor Marketing Kit provides everything you need to spread the word about your participation—social media assets, logos, sample copy, print-ready graphics, and promotional tips—to help you drive traffic to your booth and make the most of your investment at SWVS 2026. Whether you’re unveiling new products, offering demos, or expanding your brand visibility, these tools are designed to help you connect with the SWVS community and stand out before, during, and after the event.

Let’s get your message out there!

2026 SEPTEMBER 17-20 SAN ANTONIO, TX

Exhibitor Kit — Spread the Word Use this kit to tell your clients, prospects, followers, and partners that you’ll be exhibiting at SWVS 2026. The more you promote your presence, the more visibility— and booth traffic—you’ll gain. Choose the Tools That Work for You !

• Downloadable Graphics – Add event-branded visuals to your emails, posts, and announcements. • Personalized Email Invites – Send a quick note to your network and let them know you’re exhibiting. • Share with Associations & Groups – Spread the word to veterinary associations, societies, and professional groups you’re connected with. • Event Email Signature – Use our temporary signature banner to promote your participation in SWVS 2026. • Social Media Sharing – Post on the platforms where your professional community follows you. • Speaker Promo Video – Share our video highlighting SWVS 2026 and the value of exhibitors like you.

Together , let ’ s elevate SWVS 2026

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Official SWVS 2026 Logos Let your audience know you’ll be at SWVS 2026 by adding official event logos to your digital and print promotions. Use it on emails and newsletters, website announcements, social posts, flyer or mailers or product promo assets. Make it official — Let your customers know exhibiting at SWVS 2026 SWVS 2026

SOUTHWEST VETERINARY SYMPOSIUM

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Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Social Media Guidelines & Sample Graphics/Copy LinkedIn, Facebook, Instagram & X offer powerful ways to highlight your participation in SWVS 2026

Let ’ s make some noise — share the content below

Hashtag, URL and Sample Posts When posting about the conference, be sure to include #SWVS26 so we can spot your messages and amplify them on SWVS’s social channels. The event webpage for details, updates and linking Information can be found at: www.swvs.org You’ll find sample social posts below—use them as-is or tailor them to match your voice. Sample Exhibitor Posts for SWVS 2026 • Visit Us at Booth #___ at SWVS 2026! We’re excited to exhibit at the Southwest Veterinary Symposium this year! Visit us at Booth #___ to see what’s new, connect with our team, and explore the solutions we’re bringing to San Antonio. Learn more at www.swvs.org | #SWVS26 • See Our Latest Products & Live Demos at SWVS 2026 We’ll be showcasing [product/technology/service] at

Social Media Tips for Exhibitors

1. Lead With Your Booth Number

Tell attendees exactly where to find you: “ Visit us at Booth #___ at SWVS 2026! ”

2. Use Visuals Product photos, short videos, demos, staff highlights, giveaways, and behind-the-scenes prep all perform well 3. Keep It Short Aim for concise, scannable posts. Use clear CTAs like: • “Stop by for a demo!” • “Grab a free sample!” • “See what’s new for 2026!” 4. Tag SWVS & Industry Partners This expands your reach and helps attendees discover you 5. Mix Scheduled + Live Posts Pre-schedule reminders & share real-time insights 6. Post Throughout the Show Cycle • Before  Build buzz

SWVS 2026 — stop by Booth #___ for live demos, hands-on exploration, and great conversations about how we support veterinary teams.We can’t wait to connect with this vibrant community.Full event info: www.swvs.org • We’re Exhibiting! Come Meet Us at Booth #___ We’re thrilled to be part of SWVS 2026! Come meet our team at Booth #___, learn about [your offering], and discover how we’re helping veterinary professionals elevate patient care.See you in San Antonio! | #SWVS26 Instant Social Graphics (No Prep Needed) To make promoting #SWVS26 effortless, SWVS offers a set of ready-to-post social media graphics in three digital-friendly sizes: 1080×1080, 1080×1920, and 1200×628 . These polished graphics are designed for easy sharing—just download and post. You’ll also find social media copy tips and sample posts to help you spread the word with confidence. • During  Highlight booth activity • After  Share gratitude + follow-up

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Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Make-It-Your-Own Social Graphics To help you promote #SWVS26, SWVS offers a set of editable social media graphics in three digital-friendly sizes: 1080×1080, 1080×1920, and 1200×628 . Each template includes a clearly marked area for your customized text or details, ensuring your message stands out while maintaining a clean, professional look.

DOWNLOAD FILES CANVA TEMPLATE

INSERT CONTENT HERE

Exhibitor-Friendly Header Ideas • Visit Us at Booth #___ • See What’s New at SWVS 2026 • Live Demos at Booth #___

How to Customize Your Social Graphics (Easy Step-by-Step) 1. Download Your Graphic Choose the size you prefer (1080×1080, 1080×1920, or 1200×628) and save it to your computer or device. 2. Open the Graphic in a Design Tool You can use any program you like, including:

• Meet Our Team in San Antonio • Exclusive SWVS Show Specials Exhibitor One-Liners • We’re excited to connect with you at Booth #___. • Stop by for hands-on product demos. • See how our solutions support better patient care. • Visit us to explore what’s new for 2026. • We look forward to meeting you in San Antonio! Ready-to-Post Headlines • Meet Us at SWVS 2026 • Connecting With Us at SWVS • Advancing Solutions for Clinical Practices

• Canva (recommended) • PowerPoint or Keynote

• Google Slides • Adobe Express • Instagram Stories (mobile only)

3. Add Your Custom Text Place your session title, topic, date/time, or one-liner in the designated text area at the top of the graphic. 4. Choose a Clear, Simple Font Use clean, easy-to-read fonts (e.g., Arial, Helvetica, Open Sans). Avoid script or decorative fonts that may reduce legibility. 5. Save Your Final Graphic Export or download your updated graphic as a PNG or JPG for best display on social platforms. 6. Share on Your Social Channels Post to LinkedIn, Facebook, Instagram, and X using: #SWVS26 and SWVS.org

• Supporting Better Patient Outcomes • Driving Clinical Innovation at SWVS

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Email Content & Digital Marketing Tools

Make Your Everyday Messages Work to Promote Your Participation Use our ready-made communication resources to promote your SWVS 2026 booth and participation and increase visibility among your customers, colleagues and network.

Personalized email invitation template Spread the word about SWVS 2026 by inviting your customers and colleagues to join you at this year’s symposium. Feel free to personalize and share the email template provided: Email Signature Enhancements Add the messaging below to your email signature and download the temporary SWVS 2026 graphic for use leading up to the event. Don’t forget to link to your session page or SWVS.org. We’re exhibiting at SWVS 2026—stop by our booth to see what’s new and meet our team!

Email Copy You Can Use Subject: Visit Us at SWVS 2026 in San Antonio! Hello, We’re excited to share that we’ll be exhibiting at SWVS 2026 , taking place September 25–28 in San Antonio, Texas! Visit us at Booth #___ to explore our latest products, solutions, and live demonstrations. We’ll have team members onsite to answer questions, showcase new offerings, and connect with veterinary professionals from across the region. To learn more about SWVS 2026, visit SWVS.org . We look forward to seeing you in San Antonio!

Downloadable Signature Graphic

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Email Signature Instructions for Outlook

Email Signature Instructions for Gmail

1. Open a new email.

1. Open Gmail.

2. Click the “Signature” icon in the header.

2. In the top right, click “Settings” and then “See all settings.”

3. Select “Signatures…”

3. In the “Signature” section, paste the selected message into the signature editor. You can format the text or add an image as needed.

4. Choose your main external signature and paste in the selected message. You can format the text style as needed. 5. Choose whether the signature should appear on new messages, replies/forwards, or both.

4. Scroll to the bottom and click “Save Changes.”

6. Click “OK.”

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Video Resources to Promote SWVS 2026 & Your Booth

Let Visuals Help Do Some of the Talking ! Share our promo video—or make your own—to boost interest in your SWVS 2026 participation.

SWVS 2026 Promotional Video SWVS has created a high-quality promotional video that you can share to help build excitement for the conference. It’s an easy and effective way to engage the veterinary community and boost visibility around your participation at SWVS 2026. Best Practices 1. Share it early & often. • Post the video when you receive it and again as SWVS 2026 approaches 2. Add a short personal message. • A simple message like “Excited to exhibit at SWVS 2026!” can increase engagement 3. Post it on multiple platforms. • LinkedIn, Facebook, Instagram & X • Your clinic’s social channels • Email newsletters, website or blog 4. Tag SWVS & use event hashtag • This helps SWVS find, reshare, and amplify your post. • Hashtag: #SWVS26 • Website: Register at SWVS.org 5. Include a clear call-to-action • “Register at SWVS.org” • “Join me at SWVS 2026!” 6. Add the video to your email outreach. • You can include the video link in: • Your email signature • A send-to-colleagues invitation

Video link to share:

youtu.be/ZXs0RqoKwZU

DOWNLOAD VIDEO

How to Upload the Video LinkedIn 1. Click Start a post. 2. Select the video icon. 3. Upload the SWVS promo file. 4. Add a short caption + “Register at SWVS. org” + #SWVS26. 5. Click Post. Instagram (Stories) 1. Open Stories  swipe up to select the video. 2. Add text overlay if desired. 3. Include SWVS.org as a link sticker if available. 4. Post.

Facebook 1.

Instagram (Feed) 1. Open Instagram  +  Post. 2. Upload the video file. 3. Add caption and tags. 4. Tap Share.

Go to your profile or page.

2. Click Photo/Video. 3. Upload the video. 4. Add a caption + #SWVS26 + “Register at SWVS.org.” 5. Share.

X/Twitter 1. Start a new post.

Email Newsletters 1. Upload the video to your website or YouTube/Vimeo (if needed) 2. Insert a thumbnail image with a play button 3. Link it to your hosted video 4. Add “Register at SWVS.org” below it

2. Tap the media icon. 3. Upload your video. 4. Add your message + #SWVS26 + “Register at SWVS.org.” 5. Post.

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Create Your Own Promotional Video for SWVS 2026 A short promotional video is one of the most effective ways to help drive traffic to your booth by building excitement for SWVS 2026. Exhibitors who share event content early often see stronger engagement and more visibility with attendees leading up to the show. Your Call-to Action Record a quick 30–60 second video letting your customers and network know you’ll be exhibiting at SWVS 2026 and share it on your social channels. It doesn’t need to be fancy—just authentic, clear, and focused on why attendees should stop by your booth. What to Include in Your Video • A quick intro: your name, company name, and what you do. • Your booth number: tell people exactly where to find you. • What you’re showcasing: highlight 1–2 products, services, demos, or innovations you’re bringing to SWVS 2026. • Why attendees should stop by: share a benefit, solution, or unique value your booth offers. • Any specials or experiences: giveaways, show-only pricing, demos, product launches, meet-the-expert times, etc. • A friendly invitation: “We hope to see you at Booth #___ at SWVS 2026!” Where to Share Your Video • Post on your social media channels (LinkedIn, Facebook groups, X/Twitter, Instagram). • Be sure to include our website (SWVS.org) and official hashtag (#SWVS26)

Tips for Filming on Your Phone • Lighting: Face a window or place a light source in front of you; avoid cluttered backgrounds. • Resolution: Use the highest available quality.

• iPhone: Settings > Camera > Record Video > select 4K at 60 fps • Android: Camera app > Settings > Video Quality > Full HD or higher • Orientation: Record horizontally to avoid black bars. • Stability: Use a tripod or create one with simple household items.

• Framing: Move the phone closer instead of using digital zoom to avoid pixelation. • Sound: Turn off fans/white noise and keep the phone close for clearer audio. • Delivery: Outline your key points and rehearse, but avoid reading directly from a script. Keep notes near the camera for reference.

Thanks for helping us promote SWVS 2026 — and your contribution !

DOWNLOAD ALL GRAPHICS

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

Print & Digital Graphic Set To help you promote your participation in SWVS 2026, SWVS provides a set of high-resolution, ready-to-go ad graphics you can easily Digital & Print Ad Graphics For Exhibitors Get creative with your ad placement — and have fun with it ! Use these drop-in graphics to make promoting your session fast and hassle-free

include in your own communications: • One-page print or digital ad

• Half-page digital ad • Square digital graphic

SOUTHWEST VETERINARY SYMPOSIUM

10 EDUCATIONAL TRACKS 4 DAYS & 3 NIGHTS OF LIVE, IN-PERSON LECTURES LOW-COST CE FOR YOUR ENTIRE TEAM EARN 27 CE CREDITS INVALUABLE TRAINING LABS & MASTER CLASSESS 250+ EXHIBITORS

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Where You Can Use These Ads You’re encouraged to incorporate these ads into a variety of places where your audience connects with you, including: Newsletters: Digital or print updates sent to clients, members, or partners.

Professional Publications: Ads in journals, alumni magazines, or academic programs. Practice & CE Materials: Flyers, brochures, or CE pieces shared through your clinic. Industry Media: Ads in veterinary publications, conference previews, or partner magazines. Event Handouts: Inserts or handouts for mailings, events, or workshops. Digital Updates: Email announcements, blog posts, or digital bulletins to your network.

Angie Hickman | angie@swvs.org | 972-664-9803 | /4SWVS |

@s_w_v_s |

@SWVS |

southwest-veterinary-symposium

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