EDUCATION & AWARENESS
In November 2022, CURE OM launched its annual #EyeGetDilated awareness campaign, highlighting the importance of integrating eye health into an overall healthy lifestyle, including having regular dilated eye exams. The #EyeGetDilated campaign raises awareness about ocular melanoma (OM) and emphasizes the importance of early detection in saving lives. The campaign shared inspirational stories of OM patients and caregivers, to provide hope and support. Additionally, helpful educational resources were shared and distributed. #EYEGETDILATED The MRF was able to highlight patient and caregiver testimonials throughout the #EyeGetDilated campaign. Check out Nicolette's story HERE - https://melanoma.org/news-press/eyegetdilated-month- nicolettes-story/ If you are interested in sharing your story about your personal experience with OM, please email us at marketing@melanoma.org.
MELANOMA AWARENESS MONTH
Melanoma Awareness Month (MAM) is a month long campaign celebrated in May. #GetNaked is the MRF’s trademarked award-winning cutaneous (skin) melanoma prevention, early detection and public awareness campaign that launches during Melanoma Awareness Month on May 1. With melanoma being more than skin cancer, #EyeGetDilated has been integrated into the month of awareness efforts. In recognition of Melanoma Awareness Month, we created a new graphic promoting OM awareness through the CURE OM #EyeGetDilated campaign.
We also promoted the annual #EyePatchDay in partnership with OcuMelUK and OcumelCa, held this year on May 19th, to raise awareness of OM by encouraging people to have regular eye tests and report any unusual symptoms to their healthcare professionals and to raise funds to help people affected by OM.
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