TALK OF TOWN FABULOUS ALCOHOL FREE DRINKS
For decades those within the sober community did not partake in any zero=no alcohol drinks other than sparkling water.
That has changed.
Alcohol-free drinks, have been making their way into the restaurant and bar scene for a few years and have been one of the most exciting drinks categories over the past two years. Some in the business go so far as to say it’s one of the biggest opportunities in the industry. " The Non-alcoholic Drinks of today are not designed with a young child’s sweet-tooth in mind like good ol’ Roy Rogers. Today’s drinks combine fresh herbs, savories and salt to create unexpected flavors. Like a fine wine, they are designed to pair with certain menu items. A naturally carbonated drink infused with ginger, jasmine and white peach might pair well with your salmon rice bowl with apple-lime sauce. This also gives your staff additional selling points when making recommendations. When a guest requests an iced tea or coke, train your servers to respond with a similar, yet unique, house- made non-alcoholic beverage. " Marissa Upson in EMERGING Hola Sober has started an exciting collaboration with The Virgin Mary whose team’s passion and expertise in the drinks industry led to the creation of an entirely alcohol-free bar in Ireland in 2019 . As Founder + Creator of the Hola Sober Support Platform + Magazine, I wanted to connect with my Irish roots and with people
of passion and knowledge about the AF space. I have found them at TVM. We are excited!
Are you ready to #DrinkDifferent #Holasober
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