‘do not forget’ in Scottish/Gaelic and is a powerful testament to this connection.
the amulet inked on his chest by a late Copenhagen artist who was a huge HP fan. When asked about the inspiration behind it, his response delves beyond his deep Highland Park passion and extends to a profound affection for the North, the Orcadian people and heritage. This famous picture featuring him has since become a feature in today’s marketing and branding.
Geeky and passionate whisky enthusiast Heather Storgaard dreamt of transforming a distillery into a home and jokingly mentioned this to her husband. Astonishingly, fate aligned
and three days later he stumbled upon the last remaining parts of the once- destroyed Kirkliston Distillery which they immediately purchased. Her tattoo is based on an 1887 Alfred Barnard book illustration. After all, who wouldn’t want to live in a lost distillery? Personal milestones and commemorating special events are ingrained in our culture. In 2019 Kingsbarns Distillery founder, Douglas Clement, began planning the
In 2019, Highland Park collaborated to create a whisky label for the release of Twisted Tattoo. This distinctive whisky underwent full maturation in first fill bourbon and Rioja wine casks whereas the creative genius behind the intricate label artwork is none other than Canadian born tattoo artist Colin Dale, currently residing in Copenhagen. This innovative project aimed to spark conversations about art and challenge stereotypes. The tattoo design itself employs a traditional hand poke technique which Martin had inked onto his chest and was filmed in a four hour live session. In total, Martin now boasts an impressive collection of fifty tattoos which has garnered him the title of “the Highland Park Distillery Living Archive”. The connection between whiskies and tattoos mirrors the connection among individuals sharing drams and stories which are not only inspiring but also deeply personal, vulnerable and diverse. Joining that community is a declaration of our shared love for whisky and self-expression through body art. That bond truly holds a significance in a world where genuine human connections are increasingly rare. Maybe, perhaps by now, this has sparked your desire to share your whisky journey by etching it into your skin through the enduring and time honoured art of tattoos.
conversion of a derelict farmhouse into a working distillery and visitor centre. Ten years later and inspired by the release
of their first flagship single malt, his tattoo narrates his whisky journey – “Dream to Dram”. The attention to detail and dynamic layers within the artwork transformed his vision and demonstrates how close collaboration with the artist is crucial to achieving the desired magical result. Tattoos making an impact on Marketing and Branding - Highland Park Distillery
seventeen year Senior Brand Ambassador, Martin Markvardsen is still flying high and relishing every moment of his journey with this iconic brand. From an early age this Dane had a deep fascination for Scotland then twenty five years ago while on Orkney, he noticed street names resembled Norway’s and observed that Orcadian names bore more likeness to Nordic origins then those of Scotland. Remarkably, 35% of Orcadians can trace their lineage back to the Vikings. In his fifth year at Highland Park, he had
1. The Whisky Distilleries of the United Kingdom, Alfred Barnard (1887)
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the whisky explorer magazine
WINTER 2024
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