THE
3. Test Aspirational Pricing: They test an aspirational price or validate a pricing strategy privately before listing on the MLS. 4. Harness the Power of Pre-Marketing: They pre- market while staging and preparing the home to create interest and anticipation before it’s ready to launch. 5. Learn From the Insights: They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights. 6. Protect and Control Their Data: They control which websites their photos, address and data appear on to protect their data. At Compass, we believe that your clients should be able to sell their home on their terms, with control over how it’s marketed and how their data is being used. The 3-Phased Marketing Strategy gives them that power of choice, while enabling you to protect and promote their home’s value.
It’s no secret—Compass’s 3-Phased Marketing is dominating the real estate industry. Homes marketed with this strategy are seeing an impressive 2.9% higher average close price. This is the strategy that takes the cake—and if you haven’t started using it yet, you should’ve done it yesterday. Here’s why:
Real estate developers and professional homebuilders use a phased marketing approach so that they can:
1. Eliminate Days on Market & Price Drop History Risk: They extend their marketing runway by controlling when the property is put on the MLS, helping them minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue their properties in the eyes of buyers. 2. Ensure Their Listing Agent Receives All Listing Inquiries: They put the property on their website first, so all inbound buyer inquiries go directly to their listing agent, who knows the home best and, therefore, can serve the seller better.
18
Made with FlippingBook - Online magazine maker