PHASE 1: COMPASS PRIVATE EXCLUSIVES Just like many companies test a product with a smaller audience before launch, listing a home as a Private Exclusive first allows homeowners to fine-tune their presentation before going public and extend their marketing runway. During this phase, you and your home seller will: • Privately soft launch your listing to a nationwide network of 33,000 top agents and their millions of clients. • Generate buyer interest without accumulating days on market or damaging public price drops. • React to feedback from professional, full-time agents on your price and positioning so that you can build the most buyer demand. PHASE 2: COMPASS COMING SOON Publicly launch your listing on Compass.com, exposing it to a wider audience without showing days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other platforms. During this phase, you and your home seller will: • Receive key engagement insights about how buyers and buyers’ agents are viewing, commenting, and sharing your listings on Compass.com – data that is normally never shared with you from other websites, through Compass’ Reverse Prospecting tool. • Have more control over how data is shared, including photos and personal information. On other platforms, it’s nearly impossible to know where data is going or how it’s being used. On Compass.com you’re in control and can more easily remove listing photos and personal information from the internet after the home has sold.
PHASE 3: GO LIVE ON ALL PLATFORMS At this stage, the home is launched on the MLS and public portal sites. This will make the listing visible to a broader audience, accrue days on market, and provide a visible price drop history. Compass Private Exclusives are prioritized in search for other Compass agents, and Coming Soons are prioritized in search results for consumers searching Compass.com. By this, you could increase the chance that Google ranks your listing link first in search results because you brought the property to the internet first. The 3-Phased Marketing Strategy is available to be used in all Compass markets across the country with the exception of Washington State. Compass Private Exclusives have elevated my game on both the listing and buy side a tremendous amount this year. Going into a listing presentation with a clear and articulable market advantage with practical next steps has allowed me to walk into listing presentations with confidence and away with business. Being able to curate a sellers experience is sometimes all that is needed. Being able to tell buyers I have access to exclusive inventory and quickly show them through the compass technology has allowed me to show my value early in the process and with all of the changes regarding buyer agency I couldn’t ask for a better tool and platform.
- Bernie Goodman
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