Conner Marketing June 2019

When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the World Wide Web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the The GoodKind of Gossip How to Cultivate Valuable Customer Reviews Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted sources of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. 2. Offer Incentives Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize. 3. Ask the Right Questions Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. Respond, Respond, Respond The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot. glowing reviews that help close deals? 1. Diversify Your Platforms

Effective Email Communication

received the message goes a long way. While you can safely ignore all those companywide filler emails you receive each week, you need to show your coworkers and contacts that you’re willing to put in a little effort and that you’re on top of your responsibilities.

Psalm 34:10 "The young lions do lack and suffer hunger; But they who seek the Lord shall not be in want of any good thing." 2 Corinthians 9:8 "And God is able to make all grace abound to you, so that always having all sufficiency in everything, you may have an abundance for every good deed ..." Matthew 7:7 "Ask, and it will be given to you; seek, and you will find; knock, and it will be opened to you." Psalm 23:1 "The Lord is my shepherd, I shall not want." Have You Heard the Good News ... As It Relates to “God Providing for Us”?

Call Now! (252) 808-2927 • 3

Made with FlippingBook - professional solution for displaying marketing and sales documents online