WAKE FOREST PUBLIC TRANSIT PLAN
NEXT STEPS The next steps for the Town to implement the expanded transit services are identifying potential funding for the capital and annual operating costs, entering contracts with partners to operate the services, and deploying communication strategies to broadcast to the availability of the new services to area residents, employees, and visitors. ACTION ITEM MATRIX Specific actions are needed to implement the expanded transit services and ensure the continued growth in quality and level of service. Table 13 outlines the actions along with the recommended timeline when they should be implemented.
Table 13: Action Item Matrix
Timeline
Action
Description
Work with regional partners (CAMPO, GoRaleigh) to secure regional CFAP and LAPP funding for service. Incorporate funding into annual Town budget process. X Coordinate with third party operators (e.g. Via, Uber, Lyft) to enter into a contract to operate Southern Wake Forest Microtransit Zone Install new bus stops for the East and West loops, and the Southern Microtransit Zone if operated as a node-to-node service. Create communications and marketing plan, including messages to inform riders of changes to the WFL, and new branding for microtransit service.
Secure additional funding for preferred transit service option operations.
1
X
Procure contract for microtransit service.
2
X
3
X
Implement new bus stops.
Develop marketing and branding for new transit services.
4
X
Make outreach to existing WFL about changes to the circulator routes. Conduct outreach to all residents within a 1/4-mile of bus stops/nodes and within the Southern Microtransit Zone. Market the service on social media, Town’s website, printed collateral, and media. Add “free” messaging to existing bus stop and add when implementing new bus stops.
Conduct targeted outreach and marketing.
4
X
Conduct community wide outreach and marketing. Add specialized messaging to bus stops.
5
X
X
6
X
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