Recommendations for Future Outreach Efforts were made during this outreach to engage as many residents as possible. To continue to engage effectively and to increase future participation, additional efforts will need to be made. The highest percentage of LEP individuals (2.3 percent) in this area speak Spanish. Outreach to Spanish-speaking populations was ineffective. Less than 1 percent of respondents indicated speaking “very little” or “no” English. To ensure that LEP populations are proportionately represented and included in future engagement, all public-facing materials should continue to be shared in English and Spanish at an 8 th grade reading level standard or lower. Efforts should also be taken to distribute surveys via Spanish-language media channels. Phase 1 engagement was effective in reaching a representative sample for most demographic categories, however, disproportionately fewer African Americans conducted the survey than other groups. The population of this group makes up 16.3 percent of area residents, but only made up 6.5 percent of survey respondents. Future outreach should increase targeted engagement through minority media outlets and community partners who work with these populations. Phase 1 engagement was more effective in reaching riders and potential future riders with a household income of higher than $47,000 per year. To ensure representative feedback, future outreach should consider ways to reach individuals more effectively with a household income of lower than $47,000 per year. Phase 1 engagement was most effective in reaching those ages 35 and older. Future engagement should consider ways of engaging residents younger than age 35. Those under 24 years old (3 percent) and those 75 or older (5 percent) are the least represented in the survey. Upcoming engagement should particularly focus on reaching those under than 24 years old and older than 75.
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