Recommendations for Future Outreach This survey met demographic representation goals for populations living below the poverty level and minority populations. A total of 5% of the population of Wake Forest lives below the poverty level. Among survey respondents, 19% indicated an annual household income of less than $20,000 per year. Minorities make up 28.3% of the population of Wake Forest. Over 40% of survey respondents identified as a member of a racial minority. This survey met demographic representation goals for populations living below the poverty level and minority populations. Regarding Limited English Proficiency populations, although 2.3% of the population of Wake Forest speak Spanish as a primary language, the survey almost exclusively reached English-speaking populations, with 81.5% of respondents speaking English very well and 18.5% speaking English well. Future outreach should consider increasing advertising to Spanish-language media, ensuring access to survey materials in Spanish, and translating advertising materials (flyers, business cards, and other materials) into Spanish. Additionally, Wake Forest could consider partnering with community organizations to increase feedback from community members who primarily speak Spanish.
Lastly, the project team may wish to increase advertising in the least represented zip codes.
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