mt hies sr eotfati hl eirs amt targi bnui ttueddecwo lads wi ne aNtohveerma nb de rf a2l0l i0n2g. lWu mh ibl ee r prices to a decline in fiscal first-quarter sales, the retailer ii sn veexsptemr ieenntcsi ni ng haosmh ief tr ienp ac oi rntsou sme er vr iscpe es nl idkien gt r aa wv eal ya fnrdo m entertainment. The question is, “Why did Home Depot not sense this shift sooner to give better market guidance?” The answer is the demand latency hangover. The story at Target is similar. Target reported flat sales Wt i oend no fe sad. 2a y%, wi ni tchr eaacst eu ai nl s slaolwe se. rCtohma np at hr aebal ne adl yi gsitt’as l psrael edsi c - faet l tl h3i.s4 %t i mf reo, mt h itshme seat rmi ce sqhuoawr teedr 3l a. 2s %t y ey ae ra. rA- oyveearr- yeeaarrl i e r growth. Ts pheenrdeiansgo. nP?r eS vhioopups el yr, sa pt ut hl lee de nbda cokf tohne dqi us ca rret et iro enna dr yi n g Jeur na tei n3g0 ,m2a0r2g2i n, Tdaercglei nt ’es dn teot 1e a. 2r%n i ,nmg si sfseilnl g9 0t h%e wf ohr ei lceaisttseodp - mw rairtge i-no fef sot fi mi navteenot fo 2r y%a. tTt hh ee ceonmd po af nJ uynper e2 d0 i2c2t e, dw ah i$c2h0i 0s M still a work in process. Like Home Depot, Target drove a flat-footed response in their supply chain: they did not sense the sharp reversal in consumer buying behavior.
Managing Supply Chains In A World Of Changing Customer Behavior Tt i ha le pt rr oa dc ei tsi so nt oa ldtehl ii vn ekre rr eslei ae bs l seuspuppl py l cyh. Ta ihnes vaise wa ss eaqr ue evne-r y supply-centric. The most significant issue through the last tahnidr tsyh- saipxi nmgodnet hmsaonfddbi sarsuepdt ioonn swh iaf st sdienmc aonnds u—mseern bs iunygi n g bt reahdai vt i ioonr as l ast ut ph pe l sy pceheadi no fmbaunsai ng ee ms s e. Tn th se opl ur ot ibol ne smf oi sc ut hs aot n mt r ai nnisnl agthi ni sgt oc hr iacnanl de lesmhai fnt sd aptamt t ea rr nk es tacnadd ae rnec ei n. e f f e c t ive i n Ws o hl ui ltei oonvse fro9r 0p%l a nonf icnogm, lpe as sn itehsa hn a1v%e duesme amnadr mk eat ndargi ve emr se n t a( tni md me taon saegne steh me da er kme at nc dh af lnogwe ss )t. oArsead ur ec seudl te, mt haen edf fl ea ct et invcey - ni selsoswoef rs tuhpapnl yt hc eh at ri na dpi ltai on nn ai nl gr oal ne sd oc fu ms t ao nmuef ra csteurrvi inc ge ar an tde s transportation. Figure 2.7. Perceived Maturity by Function
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