130 For McKinsey, the moniker is sCyhnaoi nn y4m. 0o? uI ts cwoimt hbsi nuepsprl yo bc ho taiicns ,4a. 0n.aWl y thi ac st ,i sa nSdu pt hpel y Internet of Things (IoT). (McKinsey promises im - proved agility (not defined) with up to a 30% reduc - tion in operational cost and a decrease in inventory ot hf i7s 5w%o .r (l dI aomf hneoi gt hs tuerneetdh ivsairsi apboisl istiyb. )l e o r d e s i r a b l e i n Digital Supply Networks. At Deloitte, the focus is oc onndni eg ci ttas l tshueppphl yy sni ec at wl toor kd si gfiot ar l a, ddi iggi ittaal l ttoh dr ei ga idt at lh, aa tn d digital to physical. In theory, digital Supply Net- TC oa tmh oaliinc t Ca ihnu trhc he , stuhpepcournt noifntgh Ce oSrpt aé ns ias lhwcaryoswgna vaen adnt he ex - pmeedsist ai ogne ao frteelni gbi oeuc os ma negs l ea . rFeol irgmi o auns ya rt egcuhmpernotv. iWd ehros , ht ahse the best approach? In the process, there is a fine line be - tween marketing hype and overpromising, making buying difficult. The race started in 2016 as a foggy definition of digital appeared in supply chain marketing from technology pT rhoevni duemr se. rToouds adye, ft ihnei rt ieo inssnaoc rs ot as ns dt ha reds ud pe fpi nl yi tci ho ani no f t de ci ghi t a l . - nofotleongycoannfduscionngs:ulting providers are very different and Digital Brain. For o9 Solutions, the marketing mes- sage is the “Digital Brain.” What is a digital brain? I have no idea. The website has no definition, but the iums ipnlge mt r ea nd ti tai toi no na ls Af oPcSutsa ox on naodmeieeps ei rn oapGt irma pi zha dt i aotna - base. The graph approach enables taxonomy flexibil - ity, but clients are confused about defining a digital strategy. Supply Chain 4.0.
wa nodr kdsi gei st at al bc lhi sa hn na e“lds ,i gc iot na lntehcrtei na gd ”i nt hf orromu ga ht i opnh,ygsoi coadl s , ap ni cdt st rear dv ii tcieosn ianl ps uopwpel ryf uc hl awi na ysso. fYt ewt a, trhe edme pol do ey lms edne t- s . Ne roy noef tDweol or ki t tper’ os vvi ids ei or ni n. Ct oh me mp aanr ikees t aerqe usat lus c tkh he advei lni vg - taoted. eploy multiple networks that do not interoper- Integrated Cloud-Ready Portfolio. In contrast, SAP tdoi cuttisv ea na ni natl ey gt ircast, eadu ct ol omuadt-iroena, dayn pd oI rotTf ocl iaop wa bi ti lhi t pi erse. -I t looks similar to the McKinsey definition, right? The difference is the technology mix and the focus. Digitalization. For the Association for Supply Chain Management (ASCM), the definition is digital trans - fdoervme laot pi oi nn go dr i dg ii gt iizt ae ldi zdaat ti oa n, i, nwt ehgi cr aht ii sn gt hceo pmrmo cuens isc oa -f tmi oannsc, ea. nTdh ea uatsosmu ma tpi nt igo pn rios ctehsasteds itgoi tiimz i pn rgocvuer pr eenr fto r - processes will drive value. I am not so sure. In this high-stakes play, with many definitions, is there ac un syswi oonnbdee ra bt hoautt ci mo npf ruosvi oend rseuipg pn lsy? cAhnadi n, schaopualbdinl i’ tt i tehs e, ndoi st - tphues hs ei nl lgi nogf or ef ltiegci oh un so laorggyu mf o re nt et sc ht on os laot gi syf ’ys es ga ok se?? O r t h e
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