in times of demand and supply variation. Cchuarirnenptrolacteesnsceysof demand signals in traditional supply Ud isf if ne rg emn ta ar kr ceht ist iegcnt au lrse t foo rd rs iuvpe pal yd ec hmaai nn dp lsai gn nn ai nl gr eaqnudi rtehse a need to rethink demand as a flow with role-based views vl aeyres ru lse tt ismt he -epohragsaendi zdaat ti ao . nBsut ial yd iinngs ay npcl awn int ihn cg hma na gs ti ne rg dl eaat ad triemquesir,ecmurernetnsc.y factors, conversion rates, and shipment
Figure 4.5. Depiction of an Outside-in Process
138 Tl aht ee nvcayl,udeeicsr feoaus ri n- fgo ltdh:ei mb upl rl wo vhiinpgi ms epnasci nt ,gd/rrievdi nugc ionrgg a n i - za antdi obneat lt earl i vg insmu aelni zt atthi or onuogfhobpit-idoinr se cbt ai os ne da l oonr cmh ae rs kt reat t di oant a, at the speed of business. In the testing, four manufactur- eo rr sd ehra)domf tahrrkeeet- tl ao t- es ni xc ym(ot ni mt hes ,f rdoemm aa nmd al rakt ee nt cs yh i(f tt i tmo ea fnr o m cpor on cs eusms pl at it oe nn ctyo (atnh eo rt di me re) f oo fr ttwh eo ot or gt awnei zl vaet iwo ne et ko sm, aankde a decision) of two to six weeks. Traditional supply chain pp ra ot tceersnsse sr eapr reebs lei nn td dt eo ml aat ne nd c. Ty , haes sr ue smpionngshe i isst oorui ct aol f osrydnecr with the market, which becomes especially problematic To define and understand the value proposition of out - si ni dt ee r- ni na lp fl ua nn nc ti inogn—s tuos ianbg aol aunt sciedde -sicno dr ea ct aa radn—d Sa ul i pg np il yn gC h a i n Ionf sPi gr oh jtescpt aZretbnrear ei nd fwo ui trh poi 9l oSt so lwu ti ti oh nms auns ui nf ag ctthuer emr so nf riokme r 2u s0e2 1mtaor k2e0t2d2a. tTahteo gdoeaclr we aasse stihme pt liem. eH ot ows ce onus el dacnodmi mp a- n i e s prove the response?
139
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