Shaman's Journal 2023

By and Large, The Bullwhip Whipped Us

In a recent blog post, Anna challenged me. She wrote, “I have been working in the supply chain for 35 years, and we are still trying to solve the “demand” issue. Solving from a supply side seems to work for many companies. Given your expertise, I’d love to hear what alternatives you recom- mend for better demand forecasting and real-time visibility beyond what’s commonly adopted today.” Anna, this blog post is for you. IOkvne ro wt h tehlaats ty ot wu ro pyreiamr sa,rIyafcotci uv es liys epnrgoacguerde mt eecnhtn. o l o g i s t s and business leaders to redefine demand planning. Un - ft oh ret ud no au tbetliyn, gt hTehionmd ua ss t (rsy) .i sI nf ut lhl eo fi nAdnunsat r( sy ), saunpdphl ye-rc ef rni terni cd s , tceocnht nr oi ql ut oe ws reer isg, nD we mi t ahnl do -t ds roi fv ebnr aMv aadt eor ai anl ds Rmeeqsus iargeimn ge no tns Planning (DDMRP), and generative AI.

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