Peaches in China. Baby formula shortages and empty shha ev lev ei ns cc ou mr r me not nl y? fEomr fpl ut y/ cs oh ledl vme se. dTi chien epsr .oWb l he amt ?dTo rtahdei y - tional demand management practices. Each story is a call to action to rethink the demand pro - ct reasns se lsa it ne tdheemsaunpdp layt ct hh ea i snp. eTehde oi nf ambai lri kt ye tt od es me nasneda ins da ca enndt cr aolnissus mu ee irnf rt hu es tsrea st ihoonr, tba ug et so. rTg ha en irzeastui ol tniss al or es tr rees vi lei ennute ti mo cphr oa nv eg et ht he esihr epl fr oi nc -esstsoecsk t po ot sr iat ni osnl ast. eHdeer me , awned ebxeatmt eirn teo why. Rethinking Demand Ts ihg en .rWo oitt hoifnt ha en po rrog ba nl ei mz a tsitoanr ,t se awc iht hf uonrcgtai on ni z taht ii onnk as ladbeo-u t dd ei fmf e ar enndt dl ai ftfeenr ec inetsl y. ,Tuhsei npgr odci fefsesreesn ot fd saht ae lsf opul ar cnensi nwgi,t thr a d e promotions, and demand planning for supply are not syn- chronized. Each team operates in isolation with a differ - ent focus and set of goals. To rhdeeor ps thi mi f tisz. aTt ihoen pwr oi tbhl ienms?u Op pr dl ye rc hvai si ni b ti el iat ymps af tot ceur snes saor ne tRwe po l teon si si xhtme eenn twl oe eg ki cs tdr ae nl asyl ea tde fsr do me msaanl eds tahtr tohueg hr ert ea ti al ei rl . sTthoer et sr a, rnestl aa itli owna or ef hdoeums ae ns ,ddiins trrei bpul et no ri ssh, amnedn bt rparnodc eosws ense r s . tdaekmesanddaysspaikneds.weeks, and time is of the essence when Iwni tmh aar kt he rt ei neg- w, t eheekf ol ac tuesnicsyoonf ftsreatnfsrloamt i nmg as ryknedti cpautrecdh da sa-t a eo sn. tWr ai dt hei-ns ht he lef mp l aa rnknei tni ng ga na nd dp sr oa lme so tt ieoanms /s ,ptrhi ce ef,oacnuds ti sh e
planning data sets are at a higher level in the product hierarchies than the supply chain teams. Each depart - ma geenmt —e nst a—l efso, cmu saer sk eotni ni gt s, roewp nl e gnoi sahl smwe ni t th, oauntduonrddeerrs mt a annd-- ipnrgocdeesmseasnadnldatdeantcay. and the lack of synchronization of Ft hoer reixsai nmgprl ies, ki no fCChOi nVaI, Df a- 1c e9dowu tibt hr eCaOk Vs ,I cDo lnoscukmd oewr snps uarn- d chased peaches to improve their health. As social media over-hyped the health benefits of peaches, shelf velocity it ni ecsr—e atsheed sfha es tl ve er st he amnprtei epdl ewn iist hh imn ednatyps r, omcue cs hs cf aa sptaebr i tl ih- a n supply could respond. In the United States, the purchase of flu/cold medicine is fTrhues trreaat si no gn ?f oMr at hn eu fcaocnt us ur emr es ra br ee cbaaus si ne gi tmi sa nn ou tf aacvtauirl ai nbgl ea. n d pr er loact ui vreelmy leonwt pdl ua en st oo nm ha isskt-owr ye. aLr ai ns gt .yTe ha re ’ sf l ful us ps reeaas do na swtahse mn i ae ss kast tceammpet eodf f ,t oa nrde at chte, bo uv et rt o- t hn eo- ca ov au inl .t eTrh de rsuugp cpol ymcphaa-i n could not respond quickly enough. In January 2022, the first story on baby formula short - ar eg sees nbt es c4a3m%e oh fe saudpl i pnley . nTehwesi. nOdnues tsruyphpal ise ar, cAobnbcoetnt ,t rr ae tpe-d sbua pb py lfyo wr mi tuhl af o—u r Ac obmb optat ,nNi eess itnl e t, hMeeUa .dS .J omhannsuofna ,cat unrdi nPge r r i - go. There are over 50 baby formula brands in the U.S. Bs tyo cAkp irni l t2h4e, U2 0n 2i t 2e d, 4S0t apteersc. eAnbt boof t itnsf ea lnl st af onrdmmu laan wu faasc touurteos f Ss ui mb si ltai tcu, tainodn Mw ei tahdSJiomhinl asco n( d’ seppreonddui nc tg Eonnf at hmei lbhaabdy )l .i mS tiitl el , d ManeoadppJoohrtnusnointyd. id not respond quickly enough, missing
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