psueperplnyecthwaoinrksi.ng and help business leaders improve their Becoming An Influencer Sometimes, I am asked, “How did you become an influ - encer?” When asked this question, I smile. Being an influ - eb ne cseurc wc easss fnuel v. Ie ra mm yn ag touarl a. Ml l yy coubr ji eocut si vaenwd aas l ti foe lhoenl pg lpeeaor pn l-e eg rr,oaunpdf oI rl omv ey rreesseeaarrcchh. pI ruosjee cLtisn ka enddI snhfaorl el omwye ri sn saisg ha tps a n e l openly. The model works. WI ahnes nw ae sr ktehda tt oc oenxspul al tianntths ekrnool we ot fhaena innsdwuesrt sr ,yaannda Il yasmt , trying to figure out the questions to ask as the market es wv oel rvse. sI. nI sat ev oa di d, Is et rei ianngg tuhl ae tme tahr ek emt aa rs kae ts edrai iel sy , osfppe aa tk ai nng- t o bi sutsoi ndeesvselleoapduenr si q, cuoenpsouilnt at sn tosf, vainedwt. eI tc hi snwo loorgki s. t s . M y g o a l If you are reading this and want to be an influencer, here is my advice: 1) Get Good at Your Current Job. Move laterally. Th ehlep myoour es edeivdeirfsf ei trye innt ypoeur srpceacrteievre, st.h e b e t t e r. I t w i l l 2) Tell It Straight. Build Original Content. I think ps he oo op tl es trreaai dg hmt . yMmy awt erri it ai nl sg bi se cdai ur es cet Iatnedl l os ft toerni efsr oa mn d aredsiefaferrcehn. t point of view. I back up my writing with 3) Don’t Just Be a Mouthpiece for Others. The mo gai sr kt se at ni sdf uc ol lnosfubl tuasni nt se ss hs amr eo dt he el si rt hv ai et wh pe lopi nt et sc. hBneoi ln- g
their mouthpiece will not make you an effective influencer. Instead, develop your own content and share stories. 4) Avoid Reporting. Have a Point of View. Being aAnr ei npfol ur et enrc feorcius sveesroynd ti fhf ee rfeanc tt sf r(ot hme bwehi na gt ) a, wr ehpi loerat enr. influencer shares the “so-what.” 5) Hone Your Skills. Writing, speaking, and re- st he ea racrhe as os .uMn dy we arsi itei nr gt hcaona ci th i ks .eBe pu si l dt esl lki ni l gl s mi ne etahcaht o f tI haogsree ew. hT oh er ema do reexyc oe lul ewn rt iwt er ai tni ndgs apreea kb ,ettht eerbwe trtiet er r s . your skill set. Rc eeacseendt ,l yr,eLt ii rnekde,daInndc li enaanc teidv emf oy l fl eoewde, rdse. lMe tyi nl igs tt hoef fdoel -l o w e r s faeml l af rgoi mn g 3, a6n0d, 0m0 0y taou 3d 2i e1n, 0c e0 0i s. Tl ehaev innugmt hbee rws ot rekl lf ot hr ce es. tSoor ,yi. fI I can help you, drop me a line. And most importantly, if you followed me and helped me become an influencer, thanks. In your opinion, what makes a great influencer?
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