Shaman's Journal 2023

I first encountered the term “digital transformation” in 2011. The term is a spin-off of the “big data” work from ti nh de uospt er yn, -Ws oeu ur csee itnhneotvear tmi osndoi gf itthi zealtai os tndaencda ddei g. Ii tna tl ht rea n s - faonrdmdaitsitoinncitn.terchangeably even though they are separate Ibruoynei rc sa lhl ya, vseu lpi tpt ll ye cuhnadi en rssat ar en dbiing gdoa ft an op nr o- lbi nl eema rs twh ihnekrien tgh. e LT ehgeaecny gi innveess tt omiemn pt sr ouvs ee dr eelcai tsiioonnasl adraet a“ sbeats iet taencdh nf oorl goegti ei ts..” Tc ohme pI Ta ns it ea sn dt oa rsdpieznadt i omni lrl ei osnt rsi cotni oonl sd taopmp ri ot iagcaht ee sc ot hs at tmdorvi vee ldi tetnl et evda lvuaer.i aI rboi nl i ti cyaal lnyd, t rhiisskhtaopbpuesni sn ei ns st hc eo nf at icneuoi tf yu. n p r e c e - Ii clei kbeenr gt haifst esrt owr ay l tkoi npge tnhgruoiungs hs tbal ni nddi ni nggt owgi entthe er rc oo nn daint i o n s . Hs t oa wr i nsgo ?d oTwh en haut nt hg er ywpaet ne gr ’us i ends gset a, wn da notni nt gh et oi cj eu bmepr gbsu, t fearful of being eaten by a seal. So, they stand together and watch the first penguin jump, and if the first one does na toi to ng eht aepapt ee nn ,s t ehveeynwt hi l lo sulgohwtl hy ej upme npgtuhienms as er el vsetsa. rTvhi ni sg sai tnud- the only food source is in the water. Hj uomwp ?d oI dc oo nm’ tp ka nn oi ews . gOent ltyh 1e /i n3 sopf i rma at inounf aa cntdu rcionugr ca og me tpoa - nt hi ea sn f3e %e l tchoenys iadreeretqhueaml st oe lcvue rs riennntodviastrourpst. i o n s , a n d l e s s

The problem? Digital means different things to each team: no industry standard definition exists. The most success - ft uu lr ii nn gv easut tmo emnat t wi oint h. Ut hn ef ohr ti guhneast te lsya, ttihs if sa ci st i oo nn l iys 3m%a nouf ftahce- investments. Planning and visibility initiatives struggle for clarity on definition and the transition to rethink ar - chitectures based on newer forms of analytics. Figure 1.5. The Focus of Digital Transformation Programs

Cp uo tl teunrtei as l noef ende two tcehcahnngoel ot og yd. rAi vneefwo r pwraorj de cttoi smnaoxti ma idzieg itthael transformation. We need to imagine how we redefine ws uocrcke.sOs –nt ht heevjaoluurenoefyl, el ea ar nd ienrgs nn ee ee dd st ot oeemqburaal cteh ef adi lrui vr ee af os r Return on Investment (ROI). As shown in Figure 1.6, the current state shows that only thirty-five percent of supply chain leaders are familiar wl a ci tkh tthhee cnuel wt u raep tpor ot eascthaens /d t leeramr ns , taonddr 9i v7e%p roof cceos ms ipnannoi -e s vation. The gaps between IT and business leaders are a significant roadblock.

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