Shaman's Journal 2023

kT nh oe wc onm. Tphaenyi easr ea rneont oatc teinv ge aogne dc oi nn f Ge raernt nc ee rc ni rectu- i t s . wi nodruksst .r Ay sp ae erre sr ue vl ti,etwh eaynwa liyl ls insefvoerr t mh ea kGea rt thneepr eTeorpo2r 5 ranking. (The analyst ranking in the Gartner Top 25 ra enpa rl ye ss iesnitss 2255%%. Ao fs tah er esscuol rt ,e 5, w0 %h i loef tthhee i rnadnuksi tnrgy ips e e r industry perception.) For example, Monster Bever- ages beats Coca-Cola and PepsiCo , while Celanese outperforms Dow Chemical. Ao rgianpd ui ns ttrhye aGnaarl tyns ei sr. aAnl la cl yosmi spias nt ihees lbauc kt towf oa- s- e c t o r Apple and L’Oreal -- listed in the Gartner Top 25 under - perform when compared against their industry peer group for 2013-2022. Tmhaen au nf aacl yt us ri se ri ss bi ni atsheed Gt oa rwt na re dr nl aertgwe oprrko. cAess sa- br eassue ldt , tphr eo caensasl yi ns idsuosvt reiresst al itkees pc oh ma rpma ancye pu et ircf aolrsm. Iat nucnedienr - states the impacts of heavy discrete contributions in airspace and defense, apparel, diversified manufac - turing, trucks and heavy equipment, and retail.

Table 1.4. Gartner Top 25 Comparison to Peer Group Results

56 Ai ns tlhaer gi ne dmuasnt ruyf at oc t iunrcerresaws eo br kr atnhde ac wo nafreerneenscse fcoirr c u i t tt hh ea it rt hs ue pi rpsl yt ocrhyadi ne me fof onrsttsr,atthees ys uf epepdl yt hceh apienr cl eeapdt ieorn- sphe irpf o. Hr mo wa necvee rs, tna on dcaormd p. Ta hn ey ai suhdei el dn caec caos us unmt aebsl et hf oart a the company is outperforming. For example, you will never find P&G or Unilever taking the stage to dt hi se c lua ss st wd ehcya dt he eoy r uLnedneorvpoe rdfios rc mu sesdi ni gn wg rhoywt thhe yo vuenr - derperformed against their peer group in operating mnoatrdgoine. n(Tohuegshelewaorunlidngbefrgormeaftaidluisrceu.)ssions. We do Ri sengoa tr dr ei nagl i tt yh. eTGh ae rct on me rpTaonpi e2s 5w, iint hd ut hs et r my po es tr cme pa rt ikoend ii mn vpernotvoer my teunrtni sn, ao pbearl aa tni cnegdms ca or gr ei nc ,aar nd do Rf ge rt uo wr nt ho,n Invested Capital (ROIC) are smaller and less well-

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